Categories Marketing Agencies Creative Media Sustainability Technology

Media Measurement

Linear TV lives and dies on ratings and panel feedback. This methodology doesn't hold up when looking at social video and CTV. TV audience measurement is evolving. Organizations like Barb in the UK are developing tools to understand the value each channel provides. As transparency and reporting increases, we’ll see more confidence (and spend) in addressable solutions and the CTV ecosystem.

A Persian cat looks through a window

15 Feb 2024

5 min read
AI in SEO: Treat it like a new team member
The Drum Network
People point at a laptop screen

07 Feb 2024

5 min read
Effective measurement should propel brands forward – not hold them back
The Drum Network
Interactive entertainment in 2024

06 Feb 2024

5 min read

Sponsored

The advertiser’s guide to interactive entertainment in 2024
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barry

30 Jan 2024

4 min read
Make ads more like Saltburn – the public will lap them up
Opinion
Car Finance 247 is fueling growth in search by putting privacy first

29 Jan 2024

5 min read

Sponsored

How a leading car finance broker is driving marketing performance on a privacy-first web
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9 tips to help marketers to prepare for a new data & privacy landscape in 2024

26 Jan 2024

12 min read

Sponsored

Data Privacy Day 2024: Google’s checklist for CMOs
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Reddit logo on screen

22 Jan 2024

7 min read
Reddit’s March IPO could buoy its ads business – but ‘it’s a tightrope walk,’ experts...
reddit
Scan as you shop customer

22 Jan 2024

7 min read

Sponsored

Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024
Promoted
LTK's 'The next wave of digital marketing 2024 forecast' report

12 Jan 2024

4 min read

Sponsored

How brands are betting on creator commerce in 2024
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024