Categories Marketing Agencies Creative Media Sustainability Technology

Connected TV

Connected TV (CTV) is the dominant term the ad industry uses to discuss the future of TV.

Connected TV advertising offers brands a new and exciting opportunity to reach customers through television. With its ability to target specific audiences and track and measure campaigns in real-time, CTV provides brands with the potential to achieve a good return on investment, while enabling a new wave of distribution, advertising and understanding in TV.

Netflix building in LA

19 Oct 2022

4 min read
Here’s what you might have missed from Netflix’s Q3 results
netflix
UKTV Play gets an overhaul

28 Sep 2022

4 min read
UKTV Play recasts its brand as ‘warm, cozy and inviting’
UKTV
An ad for Vodafone appearing in the racing game Trackmania

12 Sep 2022

7 min read
How the IAB is getting gaming ad standards on ‘par with the rest of digital media’
Gaming
A+E Networks launches Crime + Investigation Play SVOD service

02 Sep 2022

2 min read
How A+E Networks is targeting true crime fanatics with dedicated streaming service
A+E Networks
MD Dadi

09 Aug 2022

8 min read
The Judges’ Club: FX Digital on creating a balance between CTV vendors and developers
The Drum Awards for Digital Industries
Paramount+ has big plans for the Korean market

08 Aug 2022

3 min read
How Paramount+ is connecting with the South Korean market
Future of TV
How to break through the noise and win the streaming race

11 Jul 2022

4 min read

Sponsored

How to break through the noise and win the streaming race
Promoted
Man pointing a remote control at a TV
Premium Item

22 Jun 2022

2 min read
FreeWheel rolls out interoperable ID for advertisers
Comcast
Ryan Reynolds

20 Apr 2022

2 min read
Short-lived ‘Mr Mntn’ mascot walks Ryan Reynolds through CTV ad platform
Connected TV

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024