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15 May 2023

6 min read
From targeting to prediction: digital advertising’s paradigm shift
The Drum Network
Colorful measuring tapes in a heap

12 May 2023

5 min read
When it comes to data-driven advertising, measurement will dictate the future of identity
Opinion
Crystal ball next to gold key on red table cloth

12 May 2023

6 min read
We need to stop debating GDPR and start embracing predictive marketing
The Drum Network
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Premium Item

10 May 2023

8 min read
Juggling risk and opportunities, chief data officers are becoming key agency roles
Data
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09 May 2023

6 min read
70% of consumers blocking cookies online, research shows
Open Mic
Small cactus in pot next to upright tape measure

04 Apr 2023

8 min read
Measurability no longer has to limit your media choices
The Drum Network
David statue with pixelated face

27 Jan 2023

10 min read
Data Privacy Day 2023 marks ‘a point of inflection for the ad industry,’ per experts
Data & Privacy
Data

23 Jan 2023

5 min read
Three ways data will change marketing in 2023, ‘the year of assertive action’
Opinion
Green cookies on pink background

11 Jan 2023

5 min read
Demystifying the cookieless future: looking ahead to a new era of privacy
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024