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Technology

From the boom in e-commerce to the battles raging over data, we are very much in the era of digital transformation. Here, we explore what this profound period of change means for marketing.

digital padlocks

New

7 min read
Will OpenAI and other LLM developers be able to weather the winds of privacy regulation?
Artificial Intelligence
Amazon Q

New

5 min read
With release of Q chatbot, Amazon’s enterprise AI strategy appears to mirror Microsoft�...
Amazon
StackAdapt's CEO, Vitaly Pecherskiy and The Drum's senior editor for branded content, Jenni Baker talking on a panel

New

5 min read

Sponsored

How to embrace AI-powered programmatic: ‘Step away from the hype’
Promoted
Google’s UK Measurement & Effectiveness Summit on how marketers can embrace marketing’s measurement moment

New

6 min read

Sponsored

11 things we heard at Google’s Measurement & Effectiveness Summit
Promoted
Premier Inn

New

6 min read
The Drum’s Daily Briefing: Getir gets out of UK, Premier Inn shifts focus & WeWork deal
Brand strategy
Squinty billboard

2 days ago

4 min read
The Drum’s Daily Briefing: AI ad scams and wonky billboards
Daily briefing
ray-ban meta campaign

5 days ago

4 min read
Ray-Ban Meta encourages ‘living all in,’ seeing the world in style with smart glasses
ray ban

Member Exclusives

dove campaign
Premium Item

24 Apr 2024

7 min read
Amid ongoing hype, some brands are taking a stand against AI
Dove
Google
Premium Item

09 Apr 2024

7 min read
As Google embraces generative AI, news publishers chart courses into an uncertain future
Google
IPG
Premium Item

29 Feb 2024

4 min read
IPG teams up with Adobe to bring AI-powered content to clients
Interpublic Group
an older man listening to music on headphones

Results revealed at The Drum Awards for Digital Industries 2023

The Drum Awards for Digital Industries

Latest Videos

The Drum @ WEF

Surviving the Shift in Advertising with Tom Pepper from Linkedin

Predictions

Spotlight on Technology

45 mins

Marketer's AI Survival Guide

Navigating the Future of Marketing with Matt Candy from IBM Consulting

4 mins
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024