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News, insights and stories from inside the marketing industry

Scrabble letter pieces spell out the message 'consume less' against a green background

04 Apr 2024

4 min read
Green messaging needs to be engaging as well as compliant
The Drum Network
A 1962 Ferrari 330 LM/250 GTO sold at auction for US$51.7 million.

04 Apr 2024

6 min read
Here’s what the ultra-rich spent money on in 2023 (and how to market to them)
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An Apple Vision Pro headset on display in a store

04 Apr 2024

4 min read
Apple’s Vision Pro isn’t just a headset; it heralds a new era of spatial commerce
The Drum Network
An arrow made of arrows pointing in the other direction

03 Apr 2024

5 min read
From ‘conversion’ to ‘key events’: What in the world is going on with GA4?
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A hand holds a black marker pen over a whiteboard on which the word 'audience' is written with arrows pointing towards it

03 Apr 2024

4 min read
Skeptical CMOs are wrong – social media marketing is a powerful tool
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Two white models of hands link little fingers in a gesture that symbolizes a promise being made

03 Apr 2024

4 min read
My mother always said to keep your promises – that goes for brands, too
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A person with long brown hair holds a crown over their own head

02 Apr 2024

6 min read
After KateGate, the royal PR maxim ‘never complain, never explain’ has got to go
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A brown dog wears a pair of wire-framed glasses

02 Apr 2024

5 min read
I was an old agency dog, but I learned new tricks
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A silhouette of a young person holding a megaphone against a white background

02 Apr 2024

4 min read
Gen Z needs to better advocate for itself in the workplace
The Drum Network
A person standing in front of a field of stars

29 Mar 2024

5 min read
Beyond ‘cinematic universes’: Welcome to the entertainment universe
The Drum Network
Bunting-style flags meeting in a cluster

28 Mar 2024

4 min read
So you want your brand to win over APAC? Step 1: Stop thinking of it as a monolith
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A red and white sign shows the word 'recording' against a black background

28 Mar 2024

5 min read
Let’s think ethically about how to use AI with voice artists (not instead of them)
The Drum Network
Three yellow sticky Post-it notes on a white bakcground with a blue Sharpie marker pen beneath them

28 Mar 2024

4 min read
Investing millions in AI is great, if you know what to do with it
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A figure in silhouette in front of a massive Universal Studios sign

28 Mar 2024

4 min read
Why streamers and studios are leaning on talent to grow their brands
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A graphic of a red devil face and a crossed out circle

27 Mar 2024

7 min read
Bad brand behavior: 5 things clients need to stop in 2024
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A message painted in black on a white brick wall reads 'you may get lost but not in the crowd'

27 Mar 2024

5 min read
Small connections can lead to big things at SXSW
The Drum Network
A racing car in the paddock

27 Mar 2024

5 min read
Inside Formula 1 and Formula E’s bold new ‘festival of entertainment’ model in sport...
The Drum Network
A rudimentary metallic robot in a field

27 Mar 2024

5 min read
As AI enters the branding world, 3 vital things are missing
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024