Categories Marketing Agencies Creative Media Sustainability Technology

Adtech

The rise of digital marketing means brands and other advertisers are using innovative tools and software, often referred to as AdTech or Advertising Technology, to target, deliver and measure their digital advertising campaigns.

We take a look at the technology being used by advertisers and how it has had an impact on performance.

IAB

05 Mar 2024

3 min read
Adtech firm IAS harnesses AI to help advertisers avoid spammy ‘made for advertising’ s...
Integral Ad Science
White House

28 Feb 2024

6 min read
Biden’s crackdown on sales of Americans’ data to China & Russia reverberates across ad...
Data
Google building facade

28 Feb 2024

3 min read
32 media groups levy $2.3bn antitrust suit against Google over its adtech practices
Google
The Drum x Vistar Media's 'APAC Marketer’s Guide to Programmatic DOOH'

27 Feb 2024

6 min read

Sponsored

Elevate your brand with data-driven digital OOH advertising in APAC
Promoted
Vizio TV screens on display in retail store

20 Feb 2024

5 min read
Walmart’s $2.3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV
walmart
Google logo

15 Feb 2024

8 min read
Google claps back at IAB criticism of Privacy Sandbox, but adtech leaders remain skeptical
Google
People point at a laptop screen

07 Feb 2024

5 min read
Effective measurement should propel brands forward – not hold them back
The Drum Network
Car Finance 247 is fueling growth in search by putting privacy first

29 Jan 2024

5 min read

Sponsored

How a leading car finance broker is driving marketing performance on a privacy-first web
Promoted
Surveillance collage

25 Jan 2024

12 min read
Happy Data Privacy Week! Here are the top global privacy changes to expect in 2024
Data

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024