Categories Marketing Agencies Creative Media Sustainability Technology

Influencer marketing

With the rise of social media, influencer marketing has become an effective marketing approach for brands to use to promote their products or services.

From investing in Instagram influencers to tapping up TikTok creators, we explore how brands are soliciting social’s biggest talents in a bid to reach gen Z audiences.

Adam Richman holding a cup of tea with the Union Jack

27 Mar 2024

5 min read
Man v Food’s Adam Richman on how adapting for social has given him food for thought
Entertainment
axe body spray campaign

21 Mar 2024

3 min read
Axe throws down the gauntlet with ‘The Haters Upset: Axe v Tom Ford’
axe
SNL sketch with the cast holding a big version of a Stanley cup
Premium Item

13 Mar 2024

6 min read
Can Stanley avoid the ‘Ugg trap’? Only if it can embrace the silly
Brand strategy
Two influencers, posing in front of a sky full of hot air balloons

08 Mar 2024

5 min read
‘True human influence’ and nostalgia: How creators supercharge travel marketing
The Drum Network
Makeup influencer

07 Mar 2024

7 min read

Sponsored

Celeb-founded beauty brands – why some succeed where others fail
Promoted
Deinfluencers impacting brands

05 Mar 2024

6 min read
Deinfluencers are hurting Dyson and Stanley. This is how they should respond
Opinion
nex benedict

28 Feb 2024

5 min read
For Them launches social initiative honoring Nex Benedict, supporting LGBTQ+ community
LGBT
Pringles displayed neatly against a red background

23 Feb 2024

5 min read
Pringles & Caviar: The unlikeliest brand collaborations often work the best
The Drum Network
Collection of toaster strudels with The Drum logo

22 Feb 2024

7 min read
The Drum-branded Pop-Tarts? How to create a food & drink-themed brand extension
Food & Drink

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024