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FMCG

Initials offer marketers tips on how to plan spend and investment for FMCG brands and drive consumer uptake.

09 Feb 2022

5 min read
Will new restrictions for FMCG brands bring back prize promotions?
The Drum Network
Skore jumps into the 'thin' battle

09 Feb 2022

3 min read
The condom brand battle-call: who is the thinnest of all?
FMCG
Flames coming out of the computer

27 Jan 2022

4 min read
How to create hot ‘video ad porn’ for YouTube
Opinion
retail

29 Jul 2021

3 min read
Food, health and hygiene brands rule Indian FMCG consumption according to Kantar study
FMCG
It’s ‘transition time’ for consumers, so how are Grocers fairing in the UK?

02 Jun 2021

3 min read
It’s ‘transition time’ for consumers, so how are grocers faring in the UK?
Opinion
FMCG ad spend

26 Apr 2021

4 min read
FMCG ad spend to recover after Covid-19 slump
Ad spend
https://images-us.nivea.com/-/media/global/neu-von-nivea/nivea-human-touch/stageteaserslider/000002_en_gl_niv_purpose_11_2020_digital_lp_storystage_twins_2560_1298.jpg?rx=0&ry=0&rw=2338&rh=1298

10 Feb 2021

6 min read
Why Nivea is still touting the power of touch in a world where it’s almost forbidden
Nivea
1983y48y

11 Aug 2020

4 min read
How Mondelez is helping peckish consumers with conscious snacking under lockdown
FMCG
old el paso ads

01 Apr 2020

3 min read
General Mills’ Arjoon Bose says FMCG brands must aim to be 'more responsible'
Digital Transformation Festival

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