Categories Marketing Agencies Creative Media Sustainability Technology

Brand purpose

Whether it’s Bodyform breaking taboos, Patagonia expressing its eco credentials or Ben & Jerry’s taking a stand on any number of societal issues, we look at brands’ reasons for being beyond just making money.

We take a closer look into a brand's purpose - its reason for existing and the things it stands for.

A pylon viewed from below making an abstract pattern

20 Mar 2024

4 min read
Here’s how simple (but not simplistic) brands are bringing light to the energy sector
The Drum Network
Electric car being charged

18 Mar 2024

4 min read
What should marketers do when the consumer doesn’t do the ‘right thing’?
Opinion
soyoung kang

18 Mar 2024

5 min read
Eos’s Soyoung Kang on how ‘giving bestie vibes, not brand vibes’ captivates Gen Z
Possible Miami
Singapore

14 Mar 2024

3 min read
Unilever, P&G, Citibank & more to share insights at APAC Trends Briefing event
Brand purpose
window to the north face store in manhattan

12 Mar 2024

9 min read
The North Face navigates rocky terrain in wake of viral racial inclusion promo
The North Face
The upside down world: B2C goes B2B

07 Mar 2024

4 min read

Sponsored

Navigating the ‘upside down’: when B2C brands lean into B2B
Promoted
3 ways to save on business travel and 3 places to spend

01 Mar 2024

5 min read

Sponsored

Where to spend and where to save: balancing travel costs
Promoted
nex benedict

28 Feb 2024

5 min read
For Them launches social initiative honoring Nex Benedict, supporting LGBTQ+ community
LGBT
Man in dark

27 Feb 2024

8 min read
Why marketing’s wellbeing agenda does more harm than good
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024