Categories Marketing Agencies Creative Media Sustainability Technology

Martech

Martech, or Marketing Technology, assists brands in achieving their marketing goals or objectives. As the range of available Martech tools and software continues to increase, brands are finding new ways to innovate their marketing operations to find a competitive advantage.

Boots

02 Nov 2023

5 min read
Boots’ makeup-only store could be a stroke of genius
Opinion
Train

12 Oct 2023

3 min read
Why Manchester’s Metrolink asked Liam Gallagher to see it, say it and sort it
Opinion
Great

10 Oct 2023

5 min read
Is all that time your agency's boss is spending on LinkedIn paying off?
Opinion
How AI is helping speed up keyword generation
Premium Item

20 Sep 2023

5 min read
AI has transformed search, but how should marketers use it for better keywords?
Artificial Intelligence
hate

30 Aug 2023

8 min read
Brands can't be liked by everyone, embrace your haters
Opinion
Pinocchio

21 Aug 2023

4 min read
Be honest marketers, we’ve all made up metrics before
Opinion
The ChatGPT logo, in a 3D render

17 Jul 2023

5 min read
ChatGPT Code Interpreter: how the new feature revolutionizes decision-making
The Drum Network
A rail of clothing in a store

14 Jul 2023

4 min read
Shein on: How Google Ads has enabled the rise of fast fashion brands
The Drum Network
Earth viewed from space, with an overlay of equations meant to represent data and the internet

04 Jul 2023

5 min read
How tech companies are approaching generative AI copyright
Generative AI

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024