Categories Marketing Agencies Creative Media Sustainability Technology

Future of TV

The number of channels media is being consumed on has grown over the past decade. As a result, there has been one recurring question, what does the Future of TV look like?

With TV helping many of us survive tough times, we look at how the medium’s future has been reshaped, from the rapid ascent of OTT and Connected TV to subscription strategies and algorithmic advertising.

Made in Chelsea star and makeup artists holding Clarins products

01 Mar 2024

5 min read
Channel 4 lifts the lid on how its creative sales unit works with Clarins, TikTok and more
Channel 4
An old-fashioned CRT TV, turned into a fish bowl

23 Feb 2024

6 min read
We ask marketers: Will the TV ad ‘slump’ keep getting worse, or is change coming?
Future of TV
FuboTV logo on mobile screen

20 Feb 2024

4 min read
FuboTV sues Disney, Fox & Warner Bros Discovery over joint sports streaming plans
Future of TV
Vizio TV screens on display in retail store

20 Feb 2024

5 min read
Walmart’s $2.3bn Vizio buyout will help retailer compete against Amazon & Roku in CTV
walmart
A connected tv

19 Feb 2024

5 min read
5 trends that will dictate the CTV landscape in 2024
Open Mic
Netlfix building

23 Jan 2024

5 min read
Netflix revenue and subscription gains outpace expectations in Q4 results
netflix
WWE Raw stadium

23 Jan 2024

9 min read
$5bn Netflix-WWE deal a ‘harbinger of what’s to come’ for live sports
netflix
Skin + Me products on a blue background with mirrors

18 Jan 2024

4 min read
Skin + Me marketing boss on bringing ‘grit and realness’ to skincare sector
cosmetics
Audrey Kemp and Gordon Young at CES 2024

16 Jan 2024

2 min read
The top 10 innovations from CES 2024, with The Drum’s Gordon Young & Audrey Kemp
CES

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