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Olympics

The modern Olympic Games or Olympics are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions.

It remains a competitive media and sponsorship channel.

children playing soccer

29 Sep 2022

2 min read
DirecTV taps Olympic medalist Sydney Leroux to embolden young athletes
DirecTV
Siegel+Gale consider why modernising Olympic standards and guidelines could serve to improve its brand.

04 Apr 2022

6 min read
The Olympics is not living its brand purpose
The Drum Network
ch4

18 Feb 2022

2 min read
Channel 4 Paralympics push shows what it's like on a 70mph ski slope with 5% vision
Creative Works
16m tune in to NBC for the Beijing Winter Olympics Opening Ceremony down 42% on the 2018 Games

08 Feb 2022

2 min read
Record low BBC and NBC ratings as Winter Olympics audience dwindles
Winter Olympics
Image

02 Feb 2022

3 min read
Walmart’s Winter Olympics play focuses on helping people ‘live better’
walmart
b

27 Jan 2022

2 min read
Ad of the Day: Comcast Winter Olympics spot tells tale of perseverance and resilience
Creative Works
Essence

12 Nov 2021

7 min read
How Essence Global put Gen Z in the Olympic fanZone for Tokyo 2020
The Drum Awards

14 Oct 2021

7 min read
How UK Sport is encouraging more young people from diverse backgrounds to become Olympians
The Drum Awards
olympics

13 Aug 2021

5 min read
What can brands learn from the social media stars of the Tokyo 2020 Olympic Games?
Opinion

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