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Branding

Where would businesses be without their branding?

The Drum explores all aspects from the look, feel, and sound of brands, down to some of the more unconventional experiential efforts that have started cropping up.

Otherwise, if you're on the hunt for a branding agency, visit The Drum Recommends to find your perfect partner.

Shoppertainment on TikTok

30 Nov 2023

5 min read

Sponsored

How ‘shoppertainment’ delivers Mega Sales Day success
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A man in a labcoat at a computer in front of a curtain

15 Nov 2023

4 min read
Post-megamerger, agencies must take their own brand as seriously as their clients’
The Drum Network
Cutting through the hype:

10 Nov 2023

4 min read

Sponsored

Cutting through the hype: industry trends and how brands & agencies are responding
Promoted
Notebooks and computer keyboards

06 Oct 2023

5 min read
Looking again at your brand design? Here are 20 agencies based outside London
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A row of pencils, all of different colors

24 Aug 2023

5 min read
Style and substance: why award-winning rebrands can flop in the real world
The Drum Network
TikTok marketing on mobile

27 Jul 2023

6 min read
Brandformance: How marketers are combining brand and performance marketing on TikTok
Open Mic
Two lego 'robots'

05 Jul 2023

4 min read
Is AI good news or bad news for branding? 3 smart uses for brand builders
The Drum Network
The Champions League football

07 Jun 2023

4 min read
Ahead of the final, how does the Champions League brand football magic?
The Drum Network
A clicker from HBO zombie drama The Last Of Us

07 Jun 2023

6 min read
Is your brand a zombie? Here’s how to bring it back to life
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024