Data & privacy

How brands can make privacy issues in a cookie-less world work to their advantage

While Google, Facebook, and Apple continue to make decisions on how and what data can be used, it is the marketer who is truly being held responsible and the first to be blamed when things go wrong, and we should be. As marketers, it’s our job to build one-to-one relationships with our consumers, gain their trust and their consent, gather their preferences, and treat their data with integrity.... Read more

Featuring

Tim Glomb

VP of content, Cheetah Digital

Olivia Atkins

journalist, The Drum

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Data & privacy

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Data & privacy

How brands can make privacy issues in a cookie-less world work to their advantage

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