Latest
speakers

jack.preston@acast.com <\/a><\/p>\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":4,"published_at":"2021-05-18T16:26:00+00:00","is_published":true,"id":"401","partnersCount":1},{"status":"completed","labels":[],"is_ungated":true,"festival_url":"creative-transformation-festival","session_id":10,"title":"How Home Depot is building consumer love with the help of data","start_date":"2021-06-14T06:00:00+00:00","end_date":"2021-06-14T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/560365153","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p data-pm-slice=\\\"1 1 []\\\">Digital habits forged by the pandemic are now indelible. However, as the world opens up, we will discuss how Home Depot is successfully leveraging data to build and maintain relationships with its customers. We will discuss effective strategies for making customers valued, understood, and connected. The key takeaways will include actionable solutions for maintaining brand affinity as behaviors change, the landscape evolves and we begin the first chapter of marketing in the post-pandemic world.<\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-05-18T16:27:00+00:00","is_published":true,"id":"402","partnersCount":0},{"status":"completed","labels":[],"is_ungated":false,"festival_url":"creative-transformation-festival","session_id":10,"title":"The big travel and tourism transformation","start_date":"2021-06-14T06:00:00+00:00","end_date":"2021-06-14T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/559969232","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>Covid-19 has severely impacted travel and tourism, and countries are finding ways to make themselves top-of-mind as a destination for travelers with innovative uses of media and tech. From live-streaming taxi tours to incentivizing staycations, this session will uncover the creative ways travel and tourism brands keep the travel bug alive through their online experiences.<\/p>\",\"format\":\"html\"}},{\"type\":\"text\",\"data\":{\"format\":\"html\",\"text\":\"<p>Check out the latest report from Braze 'Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies - <a href=\\\"https:\/\/www.braze.com\/resources\/reports-and-guides\/ready-for-takeoff?utm_source=the[\u2026]aid-content&amp;utm_campaign=fy22-q2-global-travel_industry_report\\\">Download here<\/a><\/p>\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":1,"published_at":"2021-05-18T16:28:00+00:00","is_published":true,"id":"403","partnersCount":1},{"status":"completed","labels":[],"is_ungated":false,"festival_url":"creative-transformation-festival","session_id":10,"title":"The rise of social selling","start_date":"2021-06-14T06:00:00+00:00","end_date":"2021-06-14T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/560837751","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>As social selling becomes an increasingly important channel, we are seeing the evolution of platforms such as 'Facebook Shops', Instagram 'Shoppable Posts' and Tik Tok 'Social Shopping Tools'. With the rise of new formats such as short video advertising and #challenges, this session will explore how today's creatives are adapting for tomorrow's opportunities.<\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-05-18T16:34:00+00:00","is_published":true,"id":"404","partnersCount":1},{"status":"completed","labels":[],"is_ungated":false,"festival_url":"creative-transformation-festival","session_id":10,"title":"That was B2B marketing? How the pandemic forced business marketers to pivot forever","start_date":"2021-06-15T06:00:00+00:00","end_date":"2021-06-15T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/562419235","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>Business-to-business marketing has become increasingly indistinguishable from consumer marketing. This trend, accelerated by the pandemic, is now becoming the status quo. The session will look at the overall shift in the mindset of the B2B marketers, how digital has become the new cornerstone of their marketing plans and what continued changes are in store. <\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-05-27T13:23:00+00:00","is_published":true,"id":"422","partnersCount":1},{"status":"completed","labels":[],"is_ungated":true,"festival_url":"creative-transformation-festival","session_id":10,"title":"Brand vs performance - creative's cursed conversation","start_date":"2021-06-15T06:00:00+00:00","end_date":"2021-06-15T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/560982702","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>With more money pushing into digital and budgets being put under the microscope, more money is shifting into performance-driven avenues. In some cases, creative quality has perished and brands like Airbnb have shifted all spend back into brand activity, preferring longer-term ambitions. But does it need to be an either\/or situation? Can brand and performance finally be reconciled and live happily ever after? <\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-05-18T16:38:00+00:00","is_published":true,"id":"405","partnersCount":1},{"status":"completed","labels":[],"is_ungated":false,"festival_url":"creative-transformation-festival","session_id":10,"title":"How you can prevent the creative class of \u201821 becoming a lost generation","start_date":"2021-06-15T06:00:00+00:00","end_date":"2021-06-15T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/561264840","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>2020 was a tough year for many; not least the thousands of art students who missed out on their final year degree shows, normally a life-defining moment that sets them up for a bright future in the creative industries. That\u2019s why, this year, The Drum has teamed up with Canon to give the Class of 2021 a second chance to get the recognition they deserve, demonstrating the power that marketing has to impact the communities around us.<br>Join The Drum and Canon at CT Fest 2021 to meet the \u2018Class of 2021\u2019; learn all about the idea and driving force behind the campaign, the virtual artwork exhibition, the prospects it hopes will give these students and how the creative community can get involved. At the same time, this session will take a glimpse into the future of print innovation in uplifting other digital channels, and explore the wider role that marketers can play in creating a more sustainable future for the next generation of creative talent.<\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":true,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-05-18T16:40:00+00:00","is_published":true,"id":"406","partnersCount":1},{"status":"completed","labels":[],"is_ungated":false,"festival_url":"creative-transformation-festival","session_id":10,"title":"Are influencers the new source of creativity?","start_date":"2021-06-15T06:00:00+00:00","end_date":"2021-06-15T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/561531910","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>As influencers come under increased scrutiny and regulation, brands are waking up to their potential beyond ambassadorship. From leveraging their networks to creating campaign content, influencers are now viewed as a fundamental component in the creative process. In this session, we will discuss the new dawn of influencer and how brands can work more effectively with them in the future.<\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-05-26T16:08:00+00:00","is_published":true,"id":"420","partnersCount":1},{"status":"completed","labels":[],"is_ungated":true,"festival_url":"creative-transformation-festival","session_id":10,"title":"Cookieless content strategies ... The solution","start_date":"2021-06-15T06:00:00+00:00","end_date":"2021-06-15T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/562946922","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>The biggest shift in the digital marketing world is upon us. With the rulebook changing what does this mean for your data, marketing and content strategy?<\/p>\",\"format\":\"html\"}},{\"type\":\"text\",\"data\":{\"format\":\"html\",\"text\":\"<p>In this 15 minute session, PinPoint Media's Amy Green will be talking to the experts, to explore why as cookies disappear, video is set to become vitally important when it comes to building engaged custom audiences on your social channels. Learn the tactics to ensure that you're ahead of the game in a cookie-less future!<br><\/p>\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-05-27T13:19:00+00:00","is_published":true,"id":"421","partnersCount":1},{"status":"completed","labels":[],"is_ungated":true,"festival_url":"creative-transformation-festival","session_id":10,"title":"Travel marketing during a pandemic","start_date":"2021-06-15T06:00:00+00:00","end_date":"2021-06-15T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/560793212","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>With the Covid-19 pandemic still ongoing in many countries and borders still being closed, tourism has been impacted severely. As a small country in South East Asia that is not resource rich, Singapore cannot afford to shut its borders for a long time. This session will uncover how the Singapore Tourism Board is using creative and innovative ways to promote Singapore as a travel destination to remain top of mind once borders reopen.<\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-06-03T11:23:00+00:00","is_published":true,"id":"429","partnersCount":0},{"status":"completed","labels":[],"is_ungated":true,"festival_url":"creative-transformation-festival","session_id":10,"title":"Remote creativity: how agencies are collaborating on creative across the world","start_date":"2021-06-15T06:00:00+00:00","end_date":"2021-06-15T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/560481588","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>This session will explore the challenges faced by agencies when it comes to working up amazing creative - when we're not in a room together. Without a real world whiteboard, how are agencies prototyping the look, design and feel of a campaign and collaborating on solving a brief? From tech tools to culture changes, we'll hear from experts about how they're sorting the issue of remote collaboration, and making it work for them.<\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-06-03T11:49:00+00:00","is_published":true,"id":"432","partnersCount":0},{"status":"completed","labels":[],"is_ungated":false,"festival_url":"creative-transformation-festival","session_id":10,"title":"Exposing the BS of influencer marketing","start_date":"2021-06-15T06:00:00+00:00","end_date":"2021-06-15T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/560804776","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>When working with influencers, there are countless choices to make and hundreds of data points to look at that allow us to estimate the success of a piece of content. Historically, we\u2019ve focused on engagement rates, click-through rates or general sentiment between the Influencer and audience.<br>By taking this approach, we\u2019re reducing the value of influencers, by applying traditional marketing theory to a completely different medium. If instead we look at influencer marketing through a behavioural science lens, and dig into what really drives a credible, successful and valuable partnership between brand and influencer, beyond the metrics, we can identify what is really an authentic partnership.<br><br><\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-06-04T09:30:00+00:00","is_published":true,"id":"435","partnersCount":1},{"status":"completed","labels":[],"is_ungated":false,"festival_url":"creative-transformation-festival","session_id":10,"title":"Recalibrating the customer experience with innovation","start_date":"2021-06-15T13:00:00+00:00","end_date":"2021-06-15T14:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/561825509","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>According to McKinsey &amp; Company, three quarters of consumers expect a 'now' service within five minutes of making contact online, and that\u2019s if they haven't left the website within seconds of visiting. Increasingly, a brand\u2019s success relies on its ability to effectively engage its target audiences through value-adding experiences \u2014 not only online, but across all key touchpoints. <\/p>\",\"format\":\"html\"}},{\"type\":\"text\",\"data\":{\"format\":\"html\",\"text\":\"<p>In this session, we\u2019ll unpack what brands need to do internally to create best-in-class experiences and meaningfully engage target audiences. We\u2019ll spell out how to identify and operationalize best-fit opportunities for applying digital, how to optimize go-to-market strategies, how to apply innovation to improve the customer experience and drive engagement, and finally, how to capitalize on new revenue opportunities to fortify the bottom line. <\/p>\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-06-03T11:55:00+00:00","is_published":true,"id":"434","partnersCount":1},{"status":"completed","labels":[],"is_ungated":false,"festival_url":"creative-transformation-festival","session_id":10,"title":"Code, computer, love: is the future of creative automated?","start_date":"2021-06-16T06:00:00+00:00","end_date":"2021-06-16T07:30:00+00:00","link":"https:\/\/player.vimeo.com\/video\/561854327","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>Creatives and designers are having to make more ads, for more platforms, in more versions than ever before. Scaling creative to audiences expectations is a hamster wheel of a task. So, is the future automated or does that take the love from the craft? What's the answer to the biggest conundrum for creative teams? <\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-05-19T22:32:00+00:00","is_published":true,"id":"409","partnersCount":1},{"status":"completed","labels":[],"is_ungated":false,"festival_url":"creative-transformation-festival","session_id":10,"title":"Fuelling or hindering our creativity?","start_date":"2021-06-16T06:00:00+00:00","end_date":"2021-06-16T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/561745673","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>Over the past year, the creative process has been forced to adapt to a new way of working - from collaboration tools to remote workshops. But has that fuelled or hindered our creativity? In this session we will explore the pros and cons of remote working and what's here to stay.<\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-05-19T22:36:00+00:00","is_published":true,"id":"411","partnersCount":1},{"status":"completed","labels":[],"is_ungated":false,"festival_url":"creative-transformation-festival","session_id":10,"title":"The art, science and brilliance of engaging video ad creative","start_date":"2021-06-16T06:00:00+00:00","end_date":"2021-06-16T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/560016211","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>According to a Nielsen study, creative is the driving force behind 47% of the sales lift attributed to advertising. In order to maximise the impact of creative, brands and agencies are in need of data-driven solutions to proactively evaluate the impact of creative and optimise campaigns for maximum impact and results.<\/p>\",\"format\":\"html\"}},{\"type\":\"text\",\"data\":{\"format\":\"html\",\"text\":\"<p>The challenge many brands and agencies face is how to identify the most impactful parts of their video content and turn that into a 30, 20, or even 15 second video ad!<\/p>\"}},{\"type\":\"text\",\"data\":{\"format\":\"html\",\"text\":\"<p>In this session you will hear from Unruly\u2019s creative experts and learn how to test video content to identify the most emotionally engaging scenes and use that data to hone in on the imagery and messaging that generates positive responses towards your campaign goals.<\/p>\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-06-03T11:51:00+00:00","is_published":true,"id":"433","partnersCount":1},{"status":"completed","labels":[],"is_ungated":true,"festival_url":"creative-transformation-festival","session_id":10,"title":"Creative life after lockdown","start_date":"2021-06-16T13:00:00+00:00","end_date":"2021-06-16T14:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/563579390","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>The pandemic has upturned traditional ways of working and agency creatives and their wider teams have found themselves working remotely for the majority of the past 12 months. To understand how this new way of working has impacted creatives and to find out what lessons we can learn from the pandemic, we surveyed 100 creatives, in partnership with Adobe. In this panel we drill into the results of the survey, discussing how working remotely has affected the creative process, the sentiment around the return to the office and what lessons will inform the future of creativity. This panel is a must watch for creatives and any one leading a remote team.<\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":"{\"data\":[]}","archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-05-19T22:34:00+00:00","is_published":true,"id":"410","partnersCount":1},{"status":"completed","labels":[],"is_ungated":true,"festival_url":"creative-transformation-festival","session_id":10,"title":"Inside Dove\u2019s mission to build self-esteem through creativity","start_date":"2021-06-17T06:00:00+00:00","end_date":"2021-06-17T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/562833207","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"format\":\"html\",\"text\":\"<p>After it found that by the age of 13, 80% of girls distort the way they look online, back in April Dove released 'Reverse Selfie'. In a follow-up to its lauded 2006 film \u2018Evolution\u2019 the campaign tackled the detrimental effect that retouching apps and filters have on young girls' self-esteem. And it really struck a chord with concerned parents, who praised Dove for speaking up on this problem before it becomes endemic.<br>Off the back of the viral campaign, this session digs into Dove\u2019s work on the frontline of the fight against unrealistic beauty standards which started in 2004 when it introduced the Dove Self Esteem Project and the part that creativity has played in getting its important message across.<\/p>\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":1,"published_at":"2021-06-10T11:02:00+00:00","is_published":true,"id":"441","partnersCount":0},{"status":"completed","labels":[],"is_ungated":true,"festival_url":"creative-transformation-festival","session_id":10,"title":"Fireside chat with Ford CMO Suzy Deering","start_date":"2021-06-17T06:00:00+00:00","end_date":"2021-06-17T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/561487492","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>Electric cars. A brand new rush of marketing spend and excitement. New partnerships with Reddit, MLB and even Jimmy Fallon. There\u2019s a lot of new stuff going on at America\u2019s oldest automaker. Join Ford CMO Suzy Deering and The Drum US Editor Kenneth Hein to hear about what\u2019s new and what\u2019s next.<\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":true,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-06-04T13:34:00+00:00","is_published":true,"id":"436","partnersCount":0},{"status":"completed","labels":[],"is_ungated":true,"festival_url":"creative-transformation-festival","session_id":10,"title":"Open Mic: The age of content","start_date":"2021-06-17T06:00:00+00:00","end_date":"2021-06-17T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/561823559","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>In a recent study from the CMO Council, nine out of ten B2B buyers said online content has a significant effect on their purchasing decisions. That's a stark reminder of just how vital content strategy has become as part of our marketing mix. <br>But while so many B2B businesses worldwide are increasing spend and shifting efforts to produce great content, much of it sadly goes to waste. Content distribution is perhaps the most crucial component of any content marketing strategy, and it's also the one most marketers get wrong. How effective can your content marketing be if your audience doesn't know it exists?<br>We already know what a key topic this is for our readers. Ken Hein (US Editor, The Drum) and Tehmeena Latif (Head of Sales, EMEA, The Drum) will explore some of the more common pitfalls marketers encounter when building and creating their content. They will also cover some of the hottest content trends today and shine a light on a few best-in-class examples from around the industry. <br>As an experienced industry journalist, Ken will share his thoughts and tips on what you can do to improve results from your next big content marketing play. Plus, Tehmeena will be sharing some news about a game-changing content marketing innovation, which you won't want to miss.<br><\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":false,"is_live":false,"is_premium":false,"label":" ","weight":10,"published_at":"2021-06-08T12:47:00+00:00","is_published":true,"id":"438","partnersCount":0},{"status":"completed","labels":[],"is_ungated":true,"festival_url":"creative-transformation-festival","session_id":10,"title":"The future of video advertising: Think bigger\u2026 and smaller","start_date":"2021-06-17T06:00:00+00:00","end_date":"2021-06-17T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/563359631","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>Video advertising, in the broadest sense, is now a multi-channel medium all on its own. It runs from the traditional 30 second TV spot through addressable TV to online video and branded content. This creates opportunities for marketers to think bigger \u2013 about new ways of using the medium, about new combinations of channels both within and outside the world of video \u2013 but also to think smaller \u2013 about more precise targeting of audiences. This session will look at the possibilities of the new era of video, as well as the challenges marketers face in realising its potential.<br><\/p>\",\"format\":\"html\"}}]}","linked_in_group":null,"running_order":null,"archive_link":null,"slides_link":null,"taxonomy_tag":null,"is_featured":true,"is_live":false,"is_premium":false,"label":" ","weight":1,"published_at":"2021-05-19T22:45:00+00:00","is_published":true,"id":"416","partnersCount":1},{"status":"completed","labels":[],"is_ungated":true,"festival_url":"creative-transformation-festival","session_id":10,"title":"Creative marketers series: SK-II on launching a film studio","start_date":"2021-06-17T06:00:00+00:00","end_date":"2021-06-17T07:00:00+00:00","link":"https:\/\/player.vimeo.com\/video\/560143369","description":"{\"data\":[{\"type\":\"text\",\"data\":{\"text\":\"<p>This year P&amp;G-owned beauty brand SK-II launched its own film studio, taking charge of its purpose-led content strategy. 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Everyone has a hero - be it in the areas of sport, music or fashion - but what about the marketing heroes that inspire us to want to make the world a better place? In this not-to-miss three-part video interview series, in partnership with The Trade Desk, we\u2019re giving three brand marketers from the Marketing Innovation Lab (MIL) community an opportunity to interview their marketing hero, with free rein to discuss the topics that make the hero a hero. 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