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Build A Brand

From branding essentials to insights into the latest marketing trends, our Build a Brand series will empower you and your team with in-depth guidance that you can use immediately.

This series is available exclusively to subscribers of The Drum Plus.

Dry January is still a key month in the alcohol-free calendar
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31 Oct 2023

7 min read
The joy of missing out: top tips for brands planning activity around Dry January
Opinion
Is TikTok Shop the right bet for brands?
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24 Oct 2023

5 min read
What should brands know before jumping on TikTok Shop?
TikTok
Fenty and Boots 'Match the nation' campaign

18 Oct 2023

4 min read
How to build an effective retail media plan, lessons from Boots x Fenty
Build A Brand
B2B marketers ready to adopt AI
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10 Oct 2023

4 min read
How to embrace AI tools in B2B marketing
Build A Brand
Xmas shopping
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05 Oct 2023

5 min read
Brands, don’t get complacent when preparing for this Christmas season
Build A Brand
Lush, Lego and NTS case studies for building fandom
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02 Oct 2023

5 min read
Four lessons for building fandoms, featuring Lego, Lush and NTS
Build A Brand
How AI is helping speed up keyword generation
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20 Sep 2023

5 min read
AI has transformed search, but how should marketers use it for better keywords?
Artificial Intelligence
How brands can use Pinterest's new shiny features
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15 Sep 2023

5 min read
Pinterest is wooing advertisers with its new features. Here’s how they work
Build A Brand
Build a Brand takes a dive into Meta Ads
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11 Sep 2023

4 min read
Meta Ads updates demystified by leading digital marketers
Build A Brand

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024