Categories Marketing Agencies Creative Media Sustainability Technology

Adtech

The rise of digital marketing means brands and other advertisers are using innovative tools and software, often referred to as AdTech or Advertising Technology, to target, deliver and measure their digital advertising campaigns.

We take a look at the technology being used by advertisers and how it has had an impact on performance.

StackAdapt's CEO, Vitaly Pecherskiy and The Drum's senior editor for branded content, Jenni Baker talking on a panel

New

5 min read

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How to embrace AI-powered programmatic: ‘Step away from the hype’
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Unlock ABM success with our new webinar in partnership with StackAdapt

24 Apr 2024

4 min read

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Scalability, repeatability, flexibility – how to unlock ABM success
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Cookies on a laptop screen

24 Apr 2024

5 min read
Google is doing what it does best: delaying third-party cookie deprecation, again
Cookies
possible miami 2024

17 Apr 2024

8 min read
Overheard at Possible Miami 2024: ‘We’re obsessed with tomorrow while neglecting today...
Possible Miami
Image of woman's face embedded in data

08 Apr 2024

9 min read
Proposed US federal privacy bill, which would limit ad targeting, ‘has legs’
Data & Privacy
Man looking at Forbes.com

04 Apr 2024

8 min read
Forbes accused of selling MFA media to brands under guise of legitimate ad space
forbes
Spam popups

11 Mar 2024

8 min read
New report detects widespread adtech failures as ads from top brands persist on MFA sites
Adtech
Gary Vaynerchuk

07 Mar 2024

3 min read
Gary Vaynerchuk to headline The Drum Live US in New York this May
Adtech
Amy Williams of Good-Loop
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07 Mar 2024

6 min read
After an ‘identity crisis,’ profit is within sight for green adtech startup Good-Loop
Good-Loop

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024