Ad of the Day: Lay's OOH stunt sees 807 goats welcome Messi to America
It’s to mark the Argentinian forward joining Inter Miami CF, which is co-owned by fellow footballer David Beckham.
In a tongue-in-cheek ad, snack brand Lay’s is giving the G.O.A.T (greatest of all time) Lionel Messi a warm welcome to the US with, you guessed it, hundreds of goats.
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Created by Frito-Lay’s in-house agency D3, the short video opens with a farmer surrounded by his livestock. As the camera pans out from the field, viewers see 807 goats in a formation that resembles the footballer’s face. Most of the animals are CGI.
The stunt was shot before Messi’s first game and goal for his new team. Lay’s quickly updated it with an extra goat to match the 808 goals.
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