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By Amy Houston, Senior Reporter

September 21, 2023 | 1 min read

The London-based Chinese designer adopts the ‘own less, have more’ ethos.

A promo film for Feng Chen Wang’s highly anticipated partnership with Nike dropped this week. In the two-minute spot, viewers are introduced to the collection as a camera slowly pans around a bold red room where various people are sporting the designs.

Seemingly shot in one motion, the film (‘Meet the Family’) focuses on a young boy who is exploring a bustling home filled with many different characters relaxing, playing games, stretching and eating.

The debut collection features clothes that combine high style with technical craft – something Wang is known for.

Interested in seeing more creative campaigns? Check out our Ad of the Day and the Best Ads of the Week sections.

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