Ad of the Day: Stella says it understands why its glassware goes missing
What’s great about this spot is that it puts real consumer behavior at the heart of the ad. It’s something many can relate to, but not everyone might admit to, landing it our top pick.
Stella Artois knows that you probably have one of its glasses in your cupboard right now. And you know what? It doesn’t care.
That’s the whole point of the beer brand’s new ad, ‘Missing Chalices,’ which plays on cheeky consumer behavior.
What makes this spot from David New York so brilliant is that it positions stealing the glasses as somewhat of a tradition while highlighting them as a must-have memory of a good night out. It unites its customers with a shared response of: “Yeah, I’ve swiped one before.”
The spot is perfectly topped off with a seductive soundtrack that features smooth vocals singing, “I don’t really know how I got here, baby,” as the camera slowly pans across various kitchens. It has a wonderfully witty touch that keeps the viewer engaged throughout the 40-seconds.
Ultimately, the brand might not mind, but what about the pub owners?
Credits
David New York
Global chief creative officer and partner: Pancho Cassis
Global chief creative officer: Sylvia Panico
Chief creative officer: André Toledo
Creative director: Linus Oura, Sébastien Rouvière
Associate creative director: Guilherme Pinheiro
Managing director: Luiza Prata Carvalho
Account director: Mandy Boddy
Head of production: Brenda Morrison Fell
Senior producer: Este Najera
Associate producer: Sophie Fried
Business affairs director: Barbara Karalis
Business affairs manager: Catalina Pena
Global PR director: Sandra Azedo
ABInBev (Stella Artois)
Global vice-president, Premium Co: Richard Oppy
Global vice-president, Stella Artois: Tim Ovadia
Global marketing director: Andre Amaral
Premium brands manager: Camila Plass
Marketing director: Lina Maria Aguirre
Marketing brand manager: Diego Soffia
Production
Director: Rafa Damy
Creative director: Felipe Luchi
Head of production: Paty Silveira
Line producer: Vitor L. Meyer
Producer: Hellen Gazetta
First assistant director: Cauê da Silva Pereira
Pickle Music
Executive creative director: Alexis Estiz
Managing director: James Zavaleta
Producer: Matt Kerr
Associate producer: Carolina Lage
Composer/engineer: Dario Calequi