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Adidas

Adidas is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology company.

It uses its adspend to bite into Nike's market supremacy while keeping speculative upstarts at bay.

Nigel Farage wears Adidas, attacks 'woke' Nike

24 Apr 2024

5 min read
What to do when Farage adopts your fashion
Opinion
Hailey Van Lith

18 Mar 2024

7 min read
Adidas & Hailey Van Lith quell the anxieties of college athletes in ‘You Got This’
Adidas
A black Nike trainer against a white background

29 Feb 2024

5 min read
Has the Nike Air bubble popped for gen Z?
The Drum Network
Adidas Peter Saville

31 Oct 2023

2 min read
Ad of the Day: Adidas unites Manchester legends for New Order-inspired designs
Adidas
'We Gave the World an Original. You Gave Us a Thousand Back' - Adidas campaign

15 Sep 2023

2 min read
Adidas charts history of its iconic Originals sneakers in global campaign
Adidas
yeezy shoes

01 May 2023

7 min read
‘Can’t put a genie back in a bottle’: brand experts on Adidas’s lawsuit over Ye co...
Brand strategy
Adidas

05 Apr 2023

2 min read
Next-gen artists & musicians promote Adidas Originals at activations in 16 countries
Adidas
McDs_arabia

04 Apr 2023

4 min read
Ramadan 2023: watch all the best ads so far, from McDonald’s to Adidas
Ramadan
Adidas campaign fights for 69% of women who take precautions to feel safe on a run

21 Mar 2023

2 min read
Ad of the Day: Adidas takes on Samsung’s controversial ‘Night Owls’ ad in women’s safety...
Adidas

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024