Categories Marketing Agencies Creative Media Sustainability Technology

Agency models

The marketing agency model has continued to evolve, leaving the traditional agency model for dead. As a result, a less-hierarchical, more scalable and flexible model has taken its place. Discover how agencies have been forced to scramble and adapt in order to keep clients satisfied and continue to make money.

Daniela Graicar and Vinicius Reis.
Premium Item

15 Apr 2024

5 min read
Why Stagwell’s acquisition of Latin America agency Pros makes sense
Opinion
Work team sat around table on laptops

12 Apr 2024

2 min read

Sponsored

Your agency’s profitability hinges on one important metric
Promoted
VML CEO Jon Cook on stage in front of VML employees in the NYC office
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10 Apr 2024

8 min read
VML boss on how the network is shaping up 100 days into its mega-merger
VML
IBM's 'Trust what you create' on the Las Vegas Sphere
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04 Apr 2024

12 min read
Adobe’s ambitions for Firefly underline how AI will disrupt the agency business
Artificial Intelligence
Piles of paper on a desk

04 Apr 2024

7 min read
Amid ‘endless’ 15-month pitch processes, new biz experts dream of standardization
pitching
Drift headline
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03 Apr 2024

5 min read
AI-led production saves in-house and agency teams hundreds of hours, early tests show
Artificial Intelligence
A brown dog wears a pair of wire-framed glasses

02 Apr 2024

5 min read
I was an old agency dog, but I learned new tricks
The Drum Network
T&P logo new
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27 Mar 2024

4 min read
Why creative shop The&Partnership is merging with media agency mSix
Mergers and acquisitions
JT
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26 Mar 2024

5 min read
AI-related services now account for over a third of Dept’s revenue
Dept

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024