AI solutions for digital advertisers to boost campaign efficacy in Europe

February 20, 2024 | 6 min read

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Discover how innovative approaches in the digital advertising space are unlocking new growth potential for digital advertisers, in this report.

Report explores how brands and agencies are embracing AI programmatic advertising

As brands and agencies rapidly embrace the adoption of artificial intelligence (AI) tools, 87% report positive impacts on campaign efficacy and ROI, according to a comprehensive survey of over 100 European media professionals by StackAdapt and ExchangeWire.

From the power of AI targeting capabilities in combatting advertising waste, to the barriers and opportunities to widespread adoption, the report sheds light on the current state of the industry in Europe, providing a roadmap for navigating the evolving world of AI-driven advertising.

And with 95% of professionals set to embrace AI programmatic advertising platforms this year, it becomes imperative for brands and agencies to prioritize this revolutionary shift.

Download the full report now to explore the transformative landscape of AI-driven advertising and equip yourself with the knowledge essential for effective campaigns in 2024. What you’ll find inside the report:

Different use cases of Al tools and platforms
The impact of Al on advertising campaigns
The evolution in usage of Al solutions
Al's impact on advertising efficiency
Benefits of applying AI and machine learning (ML) to campaigns
Challenges with implementing AI strategies
The next 3-5 years: the importance of AI for digital advertising.

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StackAdapt

StackAdapt is a multi-channel programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the...