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Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

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Will OpenAI and other LLM developers be able to weather the winds of privacy regulation?
Artificial Intelligence
Amazon Q

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With release of Q chatbot, Amazon’s enterprise AI strategy appears to mirror Microsoft�...
Amazon
StackAdapt's CEO, Vitaly Pecherskiy and The Drum's senior editor for branded content, Jenni Baker talking on a panel

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How to embrace AI-powered programmatic: ‘Step away from the hype’
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Google’s UK Measurement & Effectiveness Summit on how marketers can embrace marketing’s measurement moment

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11 things we heard at Google’s Measurement & Effectiveness Summit
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The Drum’s Daily Briefing: AI ad scams and wonky billboards
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Weekly AI Recap: Meta shares suffer, even as the company continues to ship new AI features
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Miss AI

25 Apr 2024

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Miss AI shows just how far influencer marketing can miss the mark
Opinion
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25 Apr 2024

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The Drum’s Daily Briefing: Captchas get harder & Meta’s big AI bet spooks investors
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