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Andrew Tindall
Global Director
System1
Opinion
The best and wurst of pre-testing: why marketers need to visit my sausage factory
Opinion
Are ‘fake ads’ helping or hindering the advertising industry?
Opinion
It was adland’s worst Super Bowl in years, but everyone is too afraid to tell you
Opinion
7 out of 10 OOH ads don’t work. Here’s why and how to fix them
Opinion
Snoop Dogg’s stove stunt proves no one knows what marketing is
Opinion
Cadbury, Coke and National Lottery reruns prove you don't need new Christmas ads
Opinion
Amazon’s ‘Joyride’ is no Christmas turkey – it’s one of the world’s most effective...