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ASA

The Advertising Standards Authority is the self-regulatory organisation of the advertising industry in the United Kingdom. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation.

A electric car being charged

07 Feb 2024

3 min read
BMW and MG ads banned over zero-emissions claims
bmw
An extra-wide billboard ad, positioned on a brick wall, featuring sensuously shot close-up nudes of women with experience of cancer and the powerful line ‘Cancer won’t be the last thing that f*cks me’

12 Jan 2024

7 min read
When is it OK to swear in an ad?
ASA
Plastic bottles in a recyling bin

30 Nov 2023

5 min read
Consumers keen to play their part by recycling but ASA research says efforts are misguided
recycling
A stand of trees amid a sea of deforested destruction

08 Aug 2023

4 min read
Sink or swim: 5 ways to prepare for the ASA’s new greenwashing restrictions
The Drum Network
a forest in sunlight

23 Jun 2023

7 min read
ASA: ‘We’re taking a firm appoach on greenwashing because stakes are high’
Opinion
Watershed moment for greenwashing regulation with Shell ad ban

06 Jun 2023

5 min read
Shell’s latest greenwashing ad ban marks a tipping point for big oil’s eco campaigns
shell
Banned Dreame ad seen on the Scrabble Go app

03 May 2023

2 min read
ASA bans yet another app ad detailing female sexual violence
ASA

19 Apr 2023

3 min read
BrewDog brings back costly ‘gold’ can campaign with watertight small print
Brewdog
Pajama retailer faces regulator ad ban

08 Mar 2023

2 min read
PJ brand hit with ASA ad ban for sexually objectifying women
ASA

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