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Awards Case Studies

The only place to discover the best work from around the world, entered into The Drum Awards. And the only place to read the success stories behind the winning work.

Harrison in campaign video

10 Jan 2024

3 min read

Inside the trespassing warning that’s helping keep kids off the train tracks
Indeed

10 Jan 2024

3 min read

WiredCo helped Indeed prepare Australia for the 7-second résumé
Tuvalu

10 Jan 2024

2 min read

Tuvalu became a digital nation to spark global action for climate change mitigation
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Search Case Studies

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28 Nov 2023

6 min read
Using taboo-busting editorial to reach new audiences: lessons from Libresse
The Drum Search Awards

28 Nov 2023

5 min read
Specsavers plugged appointment data into media buying, here's how it worked
The Drum Search Awards

28 Nov 2023

4 min read
Inside CNN's SEO efforts to crack Brazil
The Drum Search Awards

28 Nov 2023

4 min read
Jacada Travel's efforts to drive PPC growth explained
The Drum Search Awards

28 Nov 2023

6 min read
Zipcar shares award-winning strategy to grow visibility in search
The Drum Search Awards

28 Nov 2023

6 min read
How Verve used good content to grow an online mortgage client's marketshare
The Drum Search Awards

28 Nov 2023

4 min read
Loop Earplugs saw great growth targeting night clubbers, festival-goers, and musicians, here's...
The Drum Search Awards

28 Nov 2023

5 min read
Royal Mail's award-winning B2B drive explained
The Drum Search Awards

Metaverse Case Studies

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10 Dec 2023

2 min read
How EY has built out an award-winning metaverse lab
The Drum Awards for Metaverse

08 Dec 2023

4 min read
Adidas Original's venture into the metaverse explained
The Drum Awards for Metaverse

29 Nov 2023

3 min read
Pizza Hut's move from Web 2 to Web 3 made it a big cheese in the metaverse - here's how
The Drum Awards for Metaverse

29 Nov 2023

3 min read
How Cult set up a Beauty Week in the metaverse for top clients
The Drum Awards for Metaverse

29 Nov 2023

6 min read
Metavision became a metaverse leader - here's how
The Drum Awards for Metaverse

29 Nov 2023

7 min read
H&M nailed its metaverse entry with one simple priority. UX
The Drum Awards for Metaverse

29 Nov 2023

3 min read
The metaverse helped promote independent artists, here's how
The Drum Awards for Metaverse

29 Nov 2023

3 min read
Papa John's cut a nice slice of the NFT market with this award-winning work
The Drum Awards for Metaverse

Experience Case Studies

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11 Jan 2024

3 min read
Rethink on how it took Torontonians window shopping with Ikea
Experience Case Studies

10 Dec 2023

4 min read
Why Budweiser's World Cup influencer strategy went big
Experience Case Studies

10 Dec 2023

5 min read
Flick & Flavour combined open-air cinema with vegan gastronomy
Experience Case Studies

09 Dec 2023

3 min read
How Pinterest's step into the real world built its B2B credit
Experience Case Studies

08 Dec 2023

3 min read
The PlayStation campaign that reignited hype globally for experiences on PS5
Experience Case Studies

27 Nov 2023

3 min read
Klarna's House of Y2K pop-up won over Gen Z, here's how Amplify did it
Experience Case Studies

27 Nov 2023

3 min read
Why Michelob Ultra's Netflix Super Bowl partnership worked
Experience Case Studies

27 Nov 2023

6 min read
Football Beyond Borders capitalized on the success of the Lionesses, here's how
Experience Case Studies

Design Case Studies

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09 Dec 2023

2 min read
Nokia brought its brand to life with a fresh take on event design
The Drum Design Awards

29 Nov 2023

5 min read
Screenmedia on finding a new Thredd for Global Payment Systems
The Drum Design Awards

29 Nov 2023

2 min read
Why Fiverr wrote an 'Open letter to AI'
The Drum Design Awards

29 Nov 2023

2 min read
How NYC Pride landed on the consistent brand it had always needed
The Drum Design Awards

29 Nov 2023

5 min read
With its Sonic Trophy, Mastercard transformed rugby's player of the match accolade
The Drum Design Awards

29 Nov 2023

3 min read
Magpie studio on refreshing the Aero paint brand
The Drum Design Awards

29 Nov 2023

2 min read
Why Dentsu Creative made an impact at Christmas
The Drum Design Awards

29 Nov 2023

2 min read
Penguin Random House on its Unburnable Book against censorship
The Drum Design Awards

PR Case Studies

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07 Dec 2023

3 min read
Calm and Hope&Glory nomalized suicide discussions with this Grad Prix-winning campaign, here's...
PR Case Studies

07 Dec 2023

7 min read
How Emma's take on counting sheep made audiences sleepy
PR Case Studies

07 Dec 2023

6 min read
ZenAuto updated the Green Cross Code to account for EVs, it reached 4,000 schools
PR Case Studies

07 Dec 2023

4 min read
Weetabix milked a binary question for PR fame - it worked
PR Case Studies

07 Dec 2023

5 min read
Estrid's Human Renaissance campaign explained
PR Case Studies

07 Dec 2023

3 min read
Ebay and Love Island on sparking an affair with pre-loed goods
PR Case Studies

07 Dec 2023

7 min read
Crisis at San Francisco Pride: How Bospar kept the event on the rails despite setbacks
PR Case Studies

07 Dec 2023

6 min read
WongDoody on recreating the iconic 90s CK ads with trans men
PR Case Studies

Content Case Studies

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08 Dec 2023

3 min read
Vaginas Uncensored: Bodyform on shaking up social with 'Vaginas Uncensored'
Content Case Studies

06 Dec 2023

5 min read
Waitrose on serving up the 'most hospitable' branded podcast
Content Case Studies

06 Dec 2023

7 min read
How Hiscox navigated a perfect storm of Google updates
Content Case Studies

06 Dec 2023

7 min read
J.P. Morgan's award-winning 'Every Payment Speaks Volumes' campaign explained
Content Case Studies

06 Dec 2023

6 min read
How we hacked Australia's Super Bowl from a Pizza Hut
Content Case Studies
Flo

06 Dec 2023

7 min read
Flo Health on how its content drove daily app usage with pregnant mothers
Content Case Studies

06 Dec 2023

2 min read
NYT and Birkenstock's 'Ugly for a Reason' mission explained
Content Case Studies

06 Dec 2023

6 min read
Enterprise Rent-A-Car made the most of its Uefa partnership with this award-winning conten...
Content Case Studies

Out of Home Case Studies

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05 Dec 2023

3 min read
How Rethink took Ikea window shopping to new heights
Out of Home Case Studies

05 Dec 2023

3 min read
Harry's on how seeing the big picture delivered big sales
Out of Home Case Studies

05 Dec 2023

6 min read
How Kinetic & PHD drove Barbie & Ken to movie success
Out of Home Case Studies

05 Dec 2023

7 min read
How Posterscope and EE got late night commuters home safely
Out of Home Case Studies

05 Dec 2023

4 min read
How creative, media and PR boosted Tony Blair's ticket sales
Out of Home Case Studies

05 Dec 2023

3 min read
TfL on launching the Elizabeth Line
Out of Home Case Studies

05 Dec 2023

6 min read
How programmatic DOOH poured success into Tiger Beer's global campaign
Out of Home Case Studies

05 Dec 2023

3 min read
Uber Eats creates cultural moment to celebrate Ramadan, here's how
Out of Home Case Studies

Digital Advertising Case Studies

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06 Dec 2023

5 min read
How Hennessy crafted success with a programmatic omnichannel campaign
Digital Advertising Case Studies

06 Dec 2023

5 min read
GumGum and Playground xyz on fusing attention and contextual tech for huge ROAS increase
Digital Advertising Case Studies

06 Dec 2023

2 min read
How KitKat said more with fewer words in digital
Digital Advertising Case Studies

06 Dec 2023

5 min read
How soldier letters became a cornerstone of a Canadian mortgage brand's campaign
Digital Advertising Case Studies

06 Dec 2023

5 min read
How an out-of-the-box social campaign showed an off-road powerhouse in full focus
Digital Advertising Case Studies

06 Dec 2023

3 min read
Inside David Salisbury's record-breaking lead generation campaign
Digital Advertising Case Studies

06 Dec 2023

6 min read
Success not to be sneezed at: Telfast's pollen trigger machine explained
Digital Advertising Case Studies

06 Dec 2023

7 min read
Henkel explains its award-winning account-based transformation
Digital Advertising Case Studies

B2B Case Studies

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29 Nov 2023

3 min read
How Dassault Systèmes reinvented the Eiffel Tower to call for sustainable innovation
B2B Case Studies

29 Nov 2023

4 min read
Medius tackled white collar fraud with a podcast, here's how
B2B Case Studies

29 Nov 2023

7 min read
How Citrix's dancing robots rocked the B2B world
B2B Case Studies

29 Nov 2023

4 min read
How Deloitte gave AR postcards the personal touch
B2B Case Studies

29 Nov 2023

6 min read
How a 150-year-old tech brand reinvented itself for a new era
B2B Case Studies

29 Nov 2023

6 min read
KPMG on how it went against the grain with consumer advisory service launch
B2B Case Studies

29 Nov 2023

3 min read
How Maersk changed minds with campaign moved it from shipping to logistics
B2B Case Studies

29 Nov 2023

4 min read
FSC on how it made its website as interconnected as the forest itself
B2B Case Studies

Social Media Case Studies

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28 Nov 2023

4 min read
Northrop Grumman on creating the first serialized comedy for LinkedIn
Social Media Case Studies

28 Nov 2023

3 min read
How UK government identified anxiety and depression on social and offered advice
Social Media Case Studies

28 Nov 2023

2 min read
Boost on how it helped Brits say 'yes' more often
Social Media Case Studies

28 Nov 2023

3 min read
Clarks teamed up with Raheem Sterling for the back to school drive – and it worked
Social Media Case Studies

28 Nov 2023

5 min read
How DiGiorno took a bigger slice of the social market
Social Media Case Studies

28 Nov 2023

6 min read
Dove on how it created an influencer community
Social Media Case Studies

28 Nov 2023

3 min read
Avanti's social campaign to recruit more women explained
Social Media Case Studies

28 Nov 2023

3 min read
Scream's Ghostface wreaked havoc on social, here's how
Social Media Case Studies

Social Purpose Case Studies

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08 Dec 2023

2 min read
Change the Ref uses creativity to fight gun violence, here’s how
Social Purpose Case Studies

04 Dec 2023

4 min read
How Kit-Kat made chocolate part of Ramadan
Social Purpose Case Studies

04 Dec 2023

5 min read
Southwark Council talks tackling sexual harrasment
Social Purpose Case Studies

04 Dec 2023

3 min read
Corona on how big thinking is cleaning our oceans
Social Purpose Case Studies

04 Dec 2023

4 min read
How Activision Blizzard recruits Call of Duty gamers to raise funds
Social Purpose Case Studies

04 Dec 2023

5 min read
CPB London aimed to end mysogyny via Mother's Day
Social Purpose Case Studies

04 Dec 2023

5 min read
How Ogilvy's Harmacy is safeguarding Kenya's future
Social Purpose Case Studies

04 Dec 2023

7 min read
Kite Factory on raising funds for Action for Children
Social Purpose Case Studies

Agency Business Case Studies

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07 Dec 2023

7 min read
HROC talks about 44 years of retaining clients
Agency Business Case Studies

07 Dec 2023

5 min read
How Ukraine's Bickerstaff.734 has grown despite invasion
Agency Business Case Studies

07 Dec 2023

7 min read
Cactus on how health and well-being equalled agency success
Agency Business Case Studies

07 Dec 2023

7 min read
NinetyEight on how it doubled its revenue and staff
Agency Business Case Studies

07 Dec 2023

6 min read
Precis on creating an agency everyone wanted to work for
Agency Business Case Studies

07 Dec 2023

5 min read
Spiro on how its thought leadership strategy made its voice heard
Agency Business Case Studies

07 Dec 2023

5 min read
How Cyber-Duck's new business strategy paid the bills
Agency Business Case Studies

07 Dec 2023

6 min read
How Treacle used Beige to build a bigger agency brand
Agency Business Case Studies

Digital Industries Case Studies

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30 Nov 2023

6 min read
GDST on how it used social content to boost school registrations
Digital Industries Case Studies

30 Nov 2023

6 min read
Niantic on how its 8th Wall platform is making AR a reality for more brands
Digital Industries Case Studies

30 Nov 2023

5 min read
Spesavers on how paid search showed the way to better sales
Digital Industries Case Studies

30 Nov 2023

5 min read
Autotrader on securing a prominent position in EV sales market
Digital Industries Case Studies

30 Nov 2023

6 min read
How cutting energy costs made its all Add Up for Vyde, MG OMD and UK Gov
Digital Industries Case Studies

30 Nov 2023

7 min read
How Clarks made a big noise on its return to the metaverse
Digital Industries Case Studies

30 Nov 2023

2 min read
Ogilvy on how it changed perception of Argos and delivered impressive ROI
Digital Industries Case Studies

30 Nov 2023

5 min read
Asahi Super Dry took its Man City kit sponsorship to new heights with this AR campaign
Digital Industries Case Studies

Marketing APAC Case Studies

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Siew Ting Foo

05 Mar 2024

3 min read
HP CMO Siew Ting Foo leads APAC judges at The Drum Awards for Marketing
The Drum Awards for Marketing APAC
Tuvalu

10 Jan 2024

2 min read
Tuvalu became a digital nation to spark global action for climate change mitigation
The Drum Awards for Marketing APAC
Indeed

10 Jan 2024

3 min read
WiredCo helped Indeed prepare Australia for the 7-second résumé
The Drum Awards for Marketing APAC
'Where creativity meets technology' campaign image

05 Jun 2023

3 min read
How the University of Technology Sydney drove international brand recall
Awards Case Studies
Sauce of Origin campaign,

05 Jun 2023

3 min read
How Pizza Hut hijacked ‘Australia’s Super Bowl’
The Drum Awards for Marketing APAC
Creed x ROBBi toy

30 May 2023

3 min read
Why perfumier Creed developed a scented collectible straddling physical & digital worlds
The Drum Awards for Marketing APAC
Metaverse

30 May 2023

3 min read
Yahoo TV’s winning formula for selling its metaverse co-creation lab to brands
The Drum Awards for Marketing APAC
Moxy

30 May 2023

2 min read
Inside Moxy’s winning AR hotel experience for Gen Z
The Drum Awards for Marketing APAC

Marketing EMEA Case Studies

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Harrison in campaign video

10 Jan 2024

3 min read
Inside the trespassing warning that’s helping keep kids off the train tracks
The Drum Awards for Marketing EMEA
heycar

21 Jun 2023

4 min read
Heycar’s swaggering ad helped it compete against brands with triple its budget
The Drum Awards for Marketing EMEA
Tasha Ghouri doing BSL

21 Jun 2023

4 min read
How Cadbury educated audiences about deaf inclusivity with Love Island’s Tasha Ghouri
The Drum Awards for Marketing EMEA
HIV Ireland

21 Jun 2023

2 min read
How HIV Ireland used social media to support people living with the virus
The Drum Awards for Marketing EMEA
awards case studies

21 Jun 2023

3 min read
How Twitch helped WhatsApp promote its privacy features to streamers
The Drum Awards for Marketing EMEA
tui

21 Jun 2023

3 min read
Behind Braze’s transformation of Tui’s app approach
The Drum Awards for Marketing EMEA
A promotional image for the Hollyoaks IRL campaign

21 Jun 2023

4 min read
Hollyoaks brought real-world issues into stark focus with VR and IRL campaigns
The Drum Awards for Marketing EMEA
Kantar, Evergreen campaign pillar

21 Jun 2023

2 min read
Kantar Profile braved limited resources and ensured sales-readiness
The Drum Awards for Marketing EMEA

Marketing Americas Case Studies

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mercedes SUV with avatar styling

14 Jun 2023

5 min read
Here’s what happened when the Avatar franchise hitched its brand to Mercedes-Benz
The Drum Awards for Marketing Americas
BRP

14 Jun 2023

3 min read
Inside one vehicle manufacturer’s Airbnb-like platform pairing riders with open terrain
The Drum Awards for Marketing Americas
Image

14 Jun 2023

3 min read
How Native Tongue Communications is empowering aspiring Black animators
The Drum Awards for Marketing Americas
Chillboards by Coors Light

14 Jun 2023

3 min read
‘Made to Chill’ Coors Light helped cool low-income housing with innovative solution
The Drum Awards for Marketing Americas
YouTube's drive-thru at VidCon 2022

14 Jun 2023

3 min read
How YouTube promoted its short-form video product with an immersive drive-thru experience
The Drum Awards for Marketing Americas
Image

14 Jun 2023

3 min read
Accenture streamlines employee comms with ‘Good Morning Accenture’
The Drum Awards for Marketing Americas
'what even is a heloc anyway' campaign

14 Jun 2023

4 min read
Inside City National Bank’s plan to educate homeowners about Helocs
The Drum Awards for Marketing Americas
Image

14 Jun 2023

3 min read
Visualizing the harm caused by microaggressions with Zulu Alpha Kilo
The Drum Awards for Marketing Americas

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