Categories Marketing Agencies Creative Media Sustainability Technology

Brand predictions 2024

Source: Barcardi Cocktail Trends Report 2024.

19 Mar 2024

6 min read

Sponsored

Shaken or stirred? 4 refreshing trends to mix up the spirits marketing experience
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Creativity illustration

08 Mar 2024

9 min read
5 of the top CMO priorities today, from AI & cookieless personalization to funnel collapse
Brand strategy
Smartphone with animated Chatbot and message blocks

15 Feb 2024

6 min read

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AI for CX: a little more conversation, a little less (in)action
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Spotlight on Brands at The Drum's Predictions event

08 Feb 2024

4 min read
Skyscanner and Lottie London marketing bosses on what’s shaping the year ahead for CMOs
predictions
A coffee with latte foam art

07 Feb 2024

6 min read
Health without compromise: Innocent, Oatly, and the rise of ‘enjoyable wellness’
The Drum Network
2024 will bring it all

01 Feb 2024

5 min read
Get ready to yell. Get ready to hide. It's a silly, serious year for design
Opinion
Woman with electronic signals going though the head

31 Jan 2024

5 min read

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Predictions 2024: effectiveness will be the next frontier in the AI battle
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A customized bicycle, made to look like a watermelon, in a colorful setting

30 Jan 2024

5 min read
Personalization is the future of commerce – so why are brands still lagging?
The Drum Network
Scan as you shop customer

22 Jan 2024

7 min read

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Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024