Categories Marketing Agencies Creative Media Sustainability Technology

Brand safety

Brand safety keeps a brand's reputation safe from any negative or damaging influence online. We explore the safety strategies global brands use to protect their image and reputation, especially on the social media platforms that play an influential role in the flow of information.

ozempic
Premium Item

2 days ago

5 min read
Is Ozempic’s marketing leaning into its viral weight loss reputation?
Health & Pharma
A woman enjoying a Pret coffee

23 Apr 2024

4 min read
​When a whole latte love goes cold… why Pret might regret its loyalty program
Opinion
McCann Worldgroup

10 Apr 2024

4 min read
McCann Worldgroup and [Ai]magination aim to (safely) bring AI-generated content to brands
Artificial Intelligence
Scrabble letter pieces spell out the message 'consume less' against a green background

04 Apr 2024

4 min read
Green messaging needs to be engaging as well as compliant
The Drum Network
Man looking at Forbes.com

04 Apr 2024

8 min read
Forbes accused of selling MFA media to brands under guise of legitimate ad space
forbes
Two white models of hands link little fingers in a gesture that symbolizes a promise being made

03 Apr 2024

4 min read
My mother always said to keep your promises – that goes for brands, too
The Drum Network
Man wearing Donald Trump rubber Halloween-style mask

25 Mar 2024

6 min read
Truth Social stock success hinges on Trump’s cult of personality – not real business v...
Social Media
TikTok app logo on mobile phone screen with other social app logos

13 Mar 2024

9 min read
US Senate will kill ‘divest or ban’ TikTok bill, despite House backing, experts predic...
TikTok
X app logo in a sea of other app logos

12 Mar 2024

9 min read
Media experts split on the viability of Musk’s proposed YouTube rival
Twitter

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