Burger King's facial recognition tech will rate holiday hangovers
Once the severity has been revealed, the app will then suggest which fast food combo will save the day.
With all of the end-of-year festivities now in full swing, it's not uncommon to encounter a hangover or two. Knowing this, Burger King Brasil teamed up with ad agency DM9 to put a cheeky spin on the ultimate hangover cure.
For years, people have debated what combination of food and beverages are the best at dulling the headache from too much partying but through the Burger King app, customers will now have that laid out for them. It can be done here.
“It is a privilege to have partners like Burger King, who use boldness, innovation and irreverence as essential ingredients and are willing to put brand actions like this into practice,” says Icaro Doria, co-president and chief creative officer at DM9.
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“In this case, the use of facial recognition technology combined with humor will generate another fun connection with consumers.”
The activation will run until January 2 and the discount coupons, proportional to the consumer's hangover, are valid during the same period, only for delivery.