Categories Marketing Agencies Creative Media Sustainability Technology

Coca-Cola

The Coca-Cola Company remains a global giant despite if facing increasing sugar taxes, pressures over plastic use and greater competition. Its product portfolio is adapting to address this but around the globe, its marketing efforts remain focused on maintaining its cultural relevance - and inevitably sales.

Coke SoundZ

23 Apr 2024

4 min read
Coke launches ‘AI-powered instrument’ to capture the sounds of cola
Coca-Cola
Chief creative officer Sarah Moffat

22 Apr 2024

9 min read
My Creative Career: Sarah Moffat, chief creative officer at Turner Duckworth
turner duckworth
sprite campaign

16 Apr 2024

3 min read
Young adults face embarrassing situations at home in Sprite’s Latin campaign
Coca-Cola
Can of Coca-Cola K-Wave

29 Feb 2024

5 min read
Inside the creation of K-Wave, Coca-Cola’s Korean culture-flavored soda
Coca-Cola
Lots of AI generated images of a ketchup bottle

20 Feb 2024

5 min read
5 of the best AI-powered food & drink ads
AI
People watching TV with multiple The Coca-Cola Company products on the table

02 Jan 2024

2 min read
Coca-Cola brings Sprite & Coke together for the first time in ad inspired by The Bear
Coca-Cola
Olivia walks with her friend to her surprise birthday party

02 Jan 2024

1 min read
Ad of the Day: Coca-Cola throws epic surprise party to celebrate Christmas birthdays
Coca-Cola
santa in coca-cola ad

14 Dec 2023

4 min read
Unwrapping ‘The Santa Stories,’ Coca-Cola’s latest cinematic gift
Coca-Cola
The Sphere in the Venetian Resort, illuminated after dark. (Adobe Stock)

16 Nov 2023

9 min read
Bleeding money but gaining advertisers: Sphere, the story so far
MSG Sphere

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024