Creative Works: 10 of the best ads of the week from Channel 4 to Lovehoney
At The Drum, we believe great work deserves recognition and that talented creatives should get their share of reverence for the hard work they put in. So each week we will update our hall of fame, celebrating the 10 best ads from our Creative Works section. Welcome, and don’t forget to vote for your favorite!
Channel 4’s latest campaign for its coverage of the Paralympic games
With the Paralympic starting line drawing closer, this week Channel 4 released an OOH campaign that pulls a twist on the social etiquette children learn from a young age – that it’s rude to stare – and encourages the nation to do the opposite in the run-up to the games.
Meanwhile, Havas is behind a £5m marketing push for oral contraceptive brand Hana – the first to launch following a change in regulatory rules allowing women to buy the pill at pharmacies without a prescription for the first time, marking a significant milestone in women’s healthcare.
And Barclays has launched a fully-integrated national campaign to celebrate its 20th anniversary of association with British football. The campaign not only marks the 20-year hallmark of Barclays Premier League sponsorship, but also highlights its title sponsorship of Barclays FA Women’s Super League and its ongoing involvement in grassroots initiatives nationwide.
In partnership with Adobe Stock, The Drum’s Creative Works is a handpicked selection of our favorite work from around the globe, covering digital, OOH, print, TV and radio. Each week, The Drum selects the 10 best ads from the section. To submit work, please fill out this online form.
Barclays: 20 Years Committed to Football by Iris
Barclays has launched a fully-integrated national campaign to celebrate its 20th anniversary of association with British football. The campaign not only marks the 20-year hallmark of Barclays Premier League sponsorship, but also highlights its title sponsorship of Barclays FA Women’s Super League and its ongoing involvement in grassroots initiatives nationwide.
Vote for the work here.
Whiskas: Purr More by AMV BBDO
‘Purr More’, the new global platform created by AMV BBDO for the Whiskas brand, will be launched next week, starting in Russia.
The new campaign features a suite of content created with music that is scientifically proven to appeal to cats. It includes, among other assets, films from Bafta-winning animator and director Nina Gantz, original Cat Music created by ‘animal composer’ David Teie, and a playlist to de-stress cats available for free on leading music streaming platforms and used at veterinary clinics and shelters around the world.
Vote for the work here.
Cadbury: Your Future’s in the Swirls and Curls by VCCP
With more twists and turns over the past 18 months than the last season of The Bachelor, Cadbury Twirl has turned psychic in its latest campaign for the unique chocolate bar.
‘Your future’s in the swirls and curls’ is the latest integrated campaign by Cadbury’s global creative agency, VCCP London, which encourages people to get these unique swirls and curls ‘read’, scanning the intricate patterns for a glimpse of their future.
Vote for the work here.
Lululemon: Being Well is a Journey by Droga5
A story about the modern condition, ‘Being Well is a Journey’ follows a man struggling to achieve fulfillment. Documenting his isolated life from work to exercise, the protagonist’s evocative voice reads snippets from the short story, with the viewer left drawing parallels. As his condition intensifies, he wakes up from the floor to see a hummingbird in his apartment, struggling to escape through the window.
Vote for the work here.
Nike: Ask Our Athletes by BMB
This campaign celebrates the expertise, lives and passions of the people who work inside Nike’s UK stores. Seven short films put the spotlight on Nike’s in-store staff, positioning them as athletes in their own right. The campaign introduces the line ‘Ask our Athletes‘ to emphasize that customers get much more than regular service when stepping inside a Nike store – they get the staff’s personal insights, guidance and enthusiastic dedication to sport.
Vote for the work here.
Channel 4: It’s Rude Not to Stare by 4Creative
After the strangest Olympics in recent history, the Tokyo Paralympic starting line is getting closer. As the UK Paralympic broadcaster, Channel 4 has been busy drumming up anticipation with a smart outdoor campaign.
In eye-catching colors, the out-of-home (OOH) campaign is a twist on the social etiquette children learn from a young age – that it’s rude to stare. Considering Paralympians need the nation’s support, the smart copy tells them to do the total opposite, championing the athletes competing later this month.
Vote for the work here.
CitizenM: CitizenM Downtown LA Exhibition by KesselsKramer
As CitizenM hotel opens up in Los Angeles, it has marked the occasion with an 11-story window exhibition.
Launching in the city famous for its celebrity culture, the exhibition aims to shine a light on some of the less well-known but equally important faces from the area. A portrait of a Downtown LA local has been placed in each window, celebrating their big part in the community where they live, work and play.
Vote for the work here.
Hana: Women Like Us by Havas London
Havas is behind a £5m marketing push for oral contraceptive brand Hana – the first to launch following a change in regulatory rules allowing women to buy the pill at pharmacies without a prescription for the first time, marking a significant milestone in women’s healthcare.
The ‘Women like us’ campaign, created by Havas, taps into the insight that many women want to be able to make their own decisions about their bodies and reproductive health. The journey to finding the right contraception is often out of their hands, but Hana empowers women to now make these decisions on their own terms.
Vote for the work here.
Lovehoney: Love How You Love by Virtue
Sexual wellness brand LoveHoney has trailed a new television advert designed to open the eyes of audiences to new possibilities in the bedroom.
’Love How You Love’ has been created by Vice’s creative agency Virtue to provide pointers for people wishing to expand their lovemaking toolkit in the pursuit of sexual happiness.
Vote for the work here.
WaterAid: Climate Stories by Don’t Panic
Considering some people like to downplay the climate crisis, WaterAid has brought out a series of animations to counter the bombardment of different opinions and theories that make their way to the fore.
Vote for the work here.
That’s it for this week’s round-up of the 10 best ads from The Drum’s Creative Works. Remember to email nominations to imogen.watson@thedrum.com and to vote for your favorite ad.