The programmatic toolkit for in-game advertising success in the new internet age

As part of The Drum’s AI to Web3: the tech takeover Deep Dive, StackAdapt’s Khaled Alfangary explores how to unlock success in the metaverse with programmatic in-game ads.

9 mins

AI Asks: creative flair or compliance nightmare?

AI asks, human experts answer - as part of a mini-series for The Drum’s AI and Web3 Deep Dive, we turn the tables on ChatGPT to pose the top questions marketers need to know about AI. In this episode, we talk creativity, compliance, context and customer experience.

27 mins

AI Asks: efficiency gains or ethical pains?

Everyone’s looking to ChatGPT for answers, but what happens when the tables are turned? For The Drum’s AI and Web3 Deep Dive, ChatGPT takes the lead to form the questions it tells us that marketers want to know about the potential and future for AI in marketing.

33 mins

Audio's rapid evolution is making a big noise in the advertising world

The rate of digital audio innovation is astounding. In recent years we've seen the emergence of smart speaker technology, podcasts achieving mass scale, and the arrival of audio branding linked to mobile gaming.

23 mins

Strong ROI and bold innovation propel podcasts into the marketing mix

There are few stories in media more compelling than the recent surge of the podcast. The medium is so dynamic that conversations with friends now often involve listing favorite audio downloads ahead of songs or TV shows.

25 mins

The pre-launch paradigm: a new data perspective for marketers

Data is becoming more sophisticated than ever before. For brands and advertisers, this is opening up new opportunities to listen and understand consumers, target customers and drive business growth.

9 mins