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Digital Advertising

Digital Advertising is used by brands to reach their target audience at every stage of the buying funnel. This form of marketing and advertising spans various channels and formats, most notably video, audio, image and text.

Discover how brands are using digital advertising to propel growth or if you’re on the hunt for a Digital Advertising agency, visit The Drum Recommends to find your perfect partner.

A marketer (man) has his head in his hands as he struggles to make Google Ads work on his laptop

06 Mar 2024

7 min read
In a privacy-first future, Google Ads is in trouble - here’s how it’ll impact marketer...
Open Mic
Woman with electronic signals going though the head

31 Jan 2024

5 min read

Sponsored

Predictions 2024: effectiveness will be the next frontier in the AI battle
Promoted
I voted stickers for US election

30 Jan 2024

2 min read

Sponsored

Politics, conflict and media: how to navigate challenges and opportunities
Promoted
panel speakers at CES 2024

10 Jan 2024

3 min read
Marketers uncover AI’s power to craft personalized enjoyable ads at CES 2024
CES
TikTok Creator marketing

20 Dec 2023

5 min read
The creative toolkit for holiday and shopping season
Digital Marketing
Outbrain's Captivate event - Focusing on the importance of attention metrics

13 Nov 2023

5 min read

Sponsored

The media battleground: linking attention metrics to business outcomes
Promoted
Meta panel at AWNY

31 Oct 2023

6 min read

Sponsored

AI won’t take your job; it’ll help you do it better. Here’s how.
Promoted
A stylized version of the Meta logo and various Meta apps

23 Oct 2023

4 min read
As Meta moves to ‘consent-based’ ads in the EU, advertisers must focus on trust
The Drum Network
Contentful Image

20 Sep 2023

4 min read

Sponsored

A marketer’s guide to composable content: what you need to know
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024