Categories Marketing Agencies Creative Media Sustainability Technology

Digital Marketing

Digital Marketing is an essential marketing strategy for brands, arguably the most important in such a digitized world.

We explore how brands are creating their digital marketing strategies to drive brand awareness and lead generation through their digital channels. Discover how digital marketing offers a new, more effective way of reaching audiences anywhere, anytime.

An arrow made of arrows pointing in the other direction

03 Apr 2024

5 min read
From ‘conversion’ to ‘key events’: What in the world is going on with GA4?
The Drum Network
A brown dog wears a pair of wire-framed glasses

02 Apr 2024

5 min read
I was an old agency dog, but I learned new tricks
The Drum Network
An archery target with arrow marks against a green background

14 Mar 2024

5 min read
Are we losing the art of marketing relevancy?
The Drum Network
Smartphone with animated Chatbot and message blocks

15 Feb 2024

6 min read

Sponsored

AI for CX: a little more conversation, a little less (in)action
Promoted
The Drum OOH Awards

08 Feb 2024

6 min read

Sponsored

Behind the winning OOH strategies from British Airways, EE & Ikea
Promoted
Three padlocks of increasing size

06 Feb 2024

4 min read
Looking to grow your business globally? Start with country-specific trust signals
The Drum Network
Apple stock price on mobile phone screen

02 Feb 2024

13 min read
Meta, Google, Apple, Microsoft & Amazon’s strong quarterly results signal advertising bo...
Tech
Scan as you shop customer

22 Jan 2024

7 min read

Sponsored

Connected stores to continuous commerce: 5 ways to get ahead with retail media in 2024
Promoted
Ces 2024

10 Jan 2024

2 min read
‘We had to put down some rigorous guardrails,’ CES speakers navigate the drawbacks of...
CES

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024