Categories Marketing Agencies Creative Media Sustainability Technology

Events

A bright light show against a dark background

10 Apr 2024

5 min read
6 key components of the ‘holistic promotion’ paradigm in experiential marketing
The Drum Network
Joshua Elser of 2LK on his sustainable journey to MWC in Barcelona

13 Mar 2024

3 min read
Watch: Why I spent 30 hours on trains and buses to get to Mobile World Congress
The Drum Network
A grid of tomatoes on a colorful background

20 Feb 2024

5 min read
Buy your tomatoes first-class flights to your events (it might be more sustainable)
The Drum Network
A backlit stage set up for a musical performance

01 Feb 2024

5 min read
All the world’s a stage: Next-gen live events are building the experience economy
The Drum Network
A skydiver, falling to earth

05 Sep 2023

6 min read
‘Brand gravity’: 3 years post-pandemic, what’s next for experiential marketing?
The Drum Network
Attendees at a busy expo, seen from above

22 Aug 2023

5 min read
Event sponsorship is dying – marketers must pivot to a partnership model
The Drum Network
A camera lens looking through a window, reflected in a mirror

14 Aug 2023

6 min read
Reinventing brand activations: how to combine marketing theory and interaction design
The Drum Network
People in silhouette, at an experiential light show

10 Jul 2023

6 min read
Design for the now: how to create experiences that generate ‘return on experiential’
The Drum Network
A live event featuring a large digital screen

21 Apr 2023

5 min read
3 ways to enhance event performance through digital transformation
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024