Every Third Person is a Gamer: Part One | The Drum

Episode Sponsored by

This first part of our examination of gaming trends in 2020, in partnership with Facebook, examines how the pandemic has impacted mobile gaming.

More Episodes

How to reach the billions-strong gaming audience

One in three people on the planet is a gamer - even if they don't describe themselves that way. In this special podcast, The Drum in partnership with Facebook Gaming examines what that means for brands and marketers. We ask what advertising opportunities have arisen, whether the pandemic has changed gaming habits, and what new tech enables when it comes to reaching an incredibly lucrative audience.

Every Third Person is a Gamer: Part Three

This final part of our examination of gaming trends in 2021, in partnership with Facebook, examines how marketers can tap into the glowing global gaming audience.

Every Third Person is a Gamer: Part Two

This second part of our examination of gaming trends in 2020, in partnership with Facebook, examines how our relationships with our favourite games shape us as audiences.

People are listening to...

Community marketing 101

In the latest episode of The Drum Network podcast, we tackle community marketing evolution and challenges. Industry experts from MG Empower and Spin emphasize the importance of understanding brand values and audiences in order to foster meaningful connections. Learn how brands can authentically develop and maintain communities through social media strategies, events, and crisis management protocols.

TikTok, Spotify and Shazam: what's changed in music marketing

In the latest episode of The Drum Network podcast, industry experts explore the evolving landscape of music marketing. Join Dare Balogun from M&C Saatchi Sports & Entertainment, Kristen Mitchell from Wasserman, Glenn Minerley from Momentum Worldwide and Sara Yazdani from Creativ Strategies as they discuss the impact of digital platforms, social media, and live performances on promoting artists, tracks and brands. Gain valuable insights into measuring success, navigating PR strategies, and the changing dynamics between artists, labels, and fans.

Scottish MP Pete Wishart on his unexpected political journey, the necessity of truth in political communication and his perspective on the House of Lords

Pete discusses his unexpected journey from a musician to Scotland's longest-serving member of Parliament, the challenges facing the SNP, the dynamics of the upcoming elections, and the future of Perth in the next five years. Don't miss this insightful conversation that goes beyond politics and explores the vibrant spirit of a changing city.

Karin Robinson talks 2024 elections, abortion impact, the role money plays in U.S. elections and Trump's media presence

From managing messaging in the Obama campaign to navigating the challenges of contemporary politics, Karin sheds light on the art of persuasion, the impact of managed communications and the evolving landscape of U.S. elections.

Best for Britain boss on Politics for Drummies

Best of Britain CEO Naomi Smith joins Politics for Drummies to talk first past the post, Brexit and why she's looking forward for some old-school campaigning.

Rory Sutherland joins Marketing for Drummies Part 2

Rory Sutherland talks brands, Brexit & bacteria in Pt 2 of Politics for Drummies podcast

More Podcasts

Politics for Drummies

Key political, marketing insights

Marketing Negotiations: The Good, The Bad and The Ugly

Lessons on the toughest marketing negotiations with Mike Lander

CEO Matters

The Drum Network’s new podcast series that delves into hot topics amongst agency leaders.

Anatomy of an Ad

In conversation with the advertising industry’s top creative thinkers and innovators

The Drum Network

Insights and reports from The Drum Network members

Marketing Stories with Diane Young

Discussing Diane's favorite articles from The Drum

TV Talks

A dive into the TV ad sector's challenges and innovative solutions.

The Drum Predicts

Don’t miss out on 2022's predictions.