Categories Marketing Agencies Creative Media Sustainability Technology

Gaming

There are hundreds of ways to advertise in gaming – some well-established and some still being built, such as the Metaverse.

The Drum explains the challenges brands face when advertising in the gaming industry, and how they can manage the various different ways of advertising that includes in-game billboards, product placements, in-app display, social lenses, branded titles and more.

An elfish cosplayer for EE Treasure Hunt

03 Apr 2024

5 min read
A city-sized mixed reality treasure hunt was impossible. Until we did it
Opinion
Different game characters look towards the Hollywood sign, as more games are adapted into movies

27 Mar 2024

7 min read
Bridging the gap between gaming, entertainment, and ad spend
Open Mic
GTA 6 screenshot

27 Mar 2024

7 min read
6 lessons brands can learn from the world of gaming
Opinion
A woman with her fingers in the shape of a gun infront of gaming-style neon signs

25 Mar 2024

6 min read
‘Pretty good for a girl’: How your brand is hindering gender equality in gaming
The Drum Network
JBL Land

23 Feb 2024

3 min read
JBL launches sonic playground ‘JBL Land’ in Roblox to redefine self-expression
JBL
Jean-Baptiste Godinot, executive vice-president, Christelle Llobet, vice-president of operations; Thierry Lecat, vice-president of production, and Hugues Ossart, senior global marketing director at Gameloft

09 Feb 2024

6 min read

Sponsored

How brands can align their interests with the interests of gamers
Promoted
Interactive entertainment in 2024

06 Feb 2024

5 min read

Sponsored

The advertiser’s guide to interactive entertainment in 2024
Promoted
Apple stock price on mobile phone screen

02 Feb 2024

13 min read
Meta, Google, Apple, Microsoft & Amazon’s strong quarterly results signal advertising bo...
Tech
Microsoft building

26 Jan 2024

8 min read
Microsoft gaming layoffs ‘logical’ post-Activision acquisition, experts say
Microsoft

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