Categories Marketing Agencies Creative Media Sustainability Technology

Gen z

With the world connected on a scale we haven't seen before, the way Gen Z consumes interacts with brands and advertising campaigns is different to previous generations.

We explore how Gen Z's values of individual expression and fight for social good has caused brands to adapt their marketing and advertising strategies, re-thinking how they deliver their message.

Gen Alpha will be completely different to Gen Z

16 Apr 2024

5 min read
I studied Gen Z news habits and can say without a doubt, it’s not them, it’s you!
Opinion
A person with long brown hair holds a crown over their own head

02 Apr 2024

6 min read
After KateGate, the royal PR maxim ‘never complain, never explain’ has got to go
The Drum Network
A silhouette of a young person holding a megaphone against a white background

02 Apr 2024

4 min read
Gen Z needs to better advocate for itself in the workplace
The Drum Network
Facebook pin badges scattered on a white background

13 Mar 2024

5 min read
Facebook’s not getting any younger; neither are its users
The Drum Network
Makeup influencer

07 Mar 2024

7 min read

Sponsored

Celeb-founded beauty brands – why some succeed where others fail
Promoted
A range of different looking lanterns

01 Mar 2024

6 min read
How do gen Zers want the marketing industry to change?
gen z
A white claw can on a bar

19 Feb 2024

5 min read
How White Claw, Pernod Ricard & Heineken are adapting their marketing to reach gen Z
The Drum Network
A young woman wearing sunglasses on a train

08 Jan 2024

4 min read
Deciphering gen Z: Targeting and segmentation must evolve with the times
The Drum Network
A purple, glittery Z, made from make-up

14 Dec 2023

6 min read
Your gen Z ads aren’t working: How to put youth voices at the forefront of marketing
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024