Categories Marketing Agencies Creative Media Sustainability Technology

GroupM

A consumer using a smart television to stream entertainment
Premium Item

09 Jan 2024

5 min read
GroupM on streaming standardization push: ‘We’re not limited to what works in TV’
CTV
Supermarket aisles showing colourful goods on shelves, with a trolley in the distance
Premium Item

17 Nov 2023

11 min read
How the top holding companies are battling it out over retail media
Retail media
Amazon packages on a table
Premium Item

17 Oct 2023

4 min read
GroupM deal with Amazon to use influencer content in ads sees 300% uptick in CTRs
Influencer marketing
EA SPORTS FC 24 campaign

28 Sep 2023

2 min read
Erling Haaland & Vinicius Jr come to life in 3D ads heralding ‘EA Sports FC 24’ rebran...
Sony Playstation
A supermarket aisle
Premium Item

23 May 2023

4 min read
For Mindshare’s new American boss, retail media is opportunity she won’t let slip by
mindshare
How can brands ride the next wave of digital advertising?

04 May 2023

5 min read

Sponsored

The importance of commerce media for the addressable future
Promoted
The Goat Agency Co founders

22 Mar 2023

3 min read
Influencer agency Goat to be merged with GroupM’s Inca after WPP deal
Mergers and acquisitions
4A's panel

02 Feb 2023

9 min read
Overheard at 4A’s Decisions ’23: 'We must blend old & new school attention metrics'
4As
GroupM

29 Jul 2022

2 min read
GroupM sharpens its approach to data training with The Edge
GroupM

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024