27% Increase in ‘Find a Dealer’ Searches on Taboola 291% Increase in Conversion Rate with Retargeting
“Working closely with the team at Taboola has allowed us to hit key KPIs for Honda Australia and increase digital buying efficiencies. They’ve provided regular updates and visits to ensure that the full potential of our campaign was being met. The constant flow of updates and optimisations have given us a competitive advantage in the market.”
Beth Brady, Digital Manager at Zenith Media
COMPANY
Honda is a global automobile manufacturer founded in Japan in 1948 and Australia from 1968. Their agency Zenith Media specialises in communications planning, media planning, value optimisation, technology, and data & analytics.
CHALLENGE
Honda Australia needed to connect people interested in purchasing new cars at their local Honda Australia Dealer.
SOLUTION
Use Taboola Native Advertising campaigns to increase ‘Find a Dealer’ searches on Taboola. To do so, Zenith Media deployed a combination of Audience Targeting and Retargeting to uplift the number of ‘Find a Dealer’ searches on Taboola, which Honda Australia considered a conversion for this campaign.
RESULTS
Honda Australia increased ‘Find a Dealer’ searches on Taboola by 27% and with Retargeting increased the conversion rate by 291%.
Introduction
Honda Australia was founded over 50 years ago, and has since been a key player in the Australian automobile manufacturing industry. Honda works to create products for smart, safe mobility, enhancing the daily lives of customers across all seven continents.
Zenith Media, an agency specialising in communications, media planning, value optimisation, technology, and data & analytics, was presented with the opportunity to help Honda Australia drive more users to their local Honda Australia Dealer. Taboola was the perfect tool to help increase ‘Find a Dealer’ searches on Taboola and increase conversion rate.
Honda Australia along with Zenith Media works with Taboola to create a nimble and engaging campaign
Zenith Media accomplished their mission to connect more people with Honda cars in Australia. In order to direct more people to their local Honda Australia Dealer, Zenith Media worked with Taboola to build a campaign that utilized both Audience Segments and Retargeting.
Zenith Media A/B tested various creatives to measure the impact
of creative nuances such as the background location in a photo of
a Honda Australia vehicle, the facial expression of a person as the
subject, and more.
Their Taboola Native Advertising campaign led users to a landing
page that hosts interactive features like the ability to sort through
various Honda Australia car colours, the ability to spin a car for a
360 degrees view, and several other explorable options from design,
performance, technology and safety.
Honda Australia finds a 291% increase in conversion rate with Taboola retargeting
Honda Australia drastically increased the number of ‘Find a Dealer’
searches on Taboola they drove with Retargeting.
Taboola Retargeting dramatically increases campaign performance
by creating targetable audiences used to re-engage site visitors.
Taboola Retargeting allowed Zenith Media to tell Honda Australia’s compelling story through continuous user engagement with sequential messages and action-driving creatives.
Honda Australia and Zenith Media were able to track the success of their campaign with the use of the Taboola Pixel. The easy-to-implement Taboola Pixel efficiently and precisely allows for multiple conversion tracking, events tracking, and custom audience building.
As Honda Australia expands their marketing activities, they plan
to expand their audiences by venturing further into Native and Video
Marketing with Taboola.