Categories Marketing Agencies Creative Media Sustainability Technology

In-house

Major brands are deciding to take more work in-house for greater control and cost-saving.

We take a deeper look into the impact this could potentially have on agencies and why this could mean that digital agencies will need to take a moment to re-consider their offering.

John Lewis
Premium Item

26 Feb 2024

3 min read
John Lewis set to shift content production duties to in-house unit
in-house
model house
Premium Item

05 Jul 2023

5 min read
IPA: Agencies should ‘embrace’ in-housing to remain relevant for clients
in-house
The frame of a house
Premium Item

06 Jun 2023

4 min read
Creative isn’t in-housing’s problem – a lack of planners and strategists is
Strategy
Norwegian Cruise Line ship

31 Jan 2023

4 min read
Norwegian Cruise Line establishes in-house agency Rebel Fish Creative Group
in-house
A house painted red

24 Oct 2022

5 min read
In-housing could be the answer for CMOs working with reduced budgets
Opinion
frog weighs in on whether taking things in-house enhances commercial success. Image: Kristin Wilson/Unsplash

08 Aug 2022

5 min read
Don’t fight, but rethink the in-housing hype
The Drum Network
Journey Further on how marketers can avoid the pitfalls of going in-house.

21 Apr 2022

5 min read
Don’t fight the in-housing trend: a warning to agencies
The Drum Network
Propellernet on how marketers can keep up with the evolving pace of marketing.

29 Mar 2022

5 min read
Marketing marketers: the unique challenges of your agency’s marketing team
The Drum Network
moving van

15 Feb 2022

5 min read
Why moving in-house at Reckitt hasn’t stagnated my creative career
Opinion

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