Categories Marketing Agencies Creative Media Sustainability Technology

ITV

UK commercial broadcaster ITV is balancing the demands of linear consumption with creating a digital product that keeps audiences engaged with its hit shows like Love Island and The X Factor. It is reducing its reliance on traditional advertising and is looking at ecommerce, product placements and more to better monetize audiences.

Man suffering with motor neuron disease being held by carer

29 Jan 2024

3 min read
Motor neurone charity taps into Coronation Street plotline to drive awareness
charity
The Sunday Times newspaper

19 Jan 2024

2 min read
Ad of the Day: ITV’s pithy print ad promotes Post Office drama and calls for action
print
Advertisers spend big this Christmas

09 Nov 2023

3 min read
UK advertisers set to spend record £9.5bn this Christmas
Advertising Association
ITV - 03

25 Sep 2023

3 min read
Ad of the Day: Britain Get Talking says mental health hardest subject for school children
Uncommon
WWC

11 Aug 2023

2 min read
Puzzling ITV billboard spurs on ‘deadly’ Lionesses ahead of World Cup quarter-final
OOH
Heineken 0.0 delivery

02 Aug 2023

4 min read
How a 12 to 1 return on investment brought Heineken 0.0 back to the Rovers Return
non-alcoholic
love island winter
Premium Item

03 Jul 2023

5 min read
Could ITV and Leo Burnett’s ‘twinning’ scheme provide a model for other agencies?
planning
ITV - 02

30 Jun 2023

2 min read
Real lionesses roam the streets in ITV’s Fifa Women’s World Cup ad
ITV
This Morning

31 May 2023

4 min read
Should advertisers be worried about how ITV is dealing with Phillip Schofield crisis?
ITV

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024