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Don’t miss out on this year’s predictions and catch every session on-demand, for free over the next few weeks. It’s your guide to the big sector trends ahead for 2022. Hear from those in the know on what tech to expect, where brands will place their big media bets and of course, we help you unpick the hype from reality.
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Refreshingly short, and with The Drum's signature frankness, our panels will get you to the very heart of the issues - without making you stare at your screen all morning. Watch this space for more information on sessions and speakers.
Marketing may have taken a sensory hit as we sat behind the safety of our digital screens but as we return to the great outdoors, how will marketers safely and impactfully manage...
As the world prepares for the sunsetting of the third-party cookie, businesses of all kinds are seeking new means by which to understand user-level behaviors and connect with audiences...
After a pandemic-propelled growth spurt among the house-bound in 2020, the relentless rise of the gaming market is continuing in spectacular style, with a recent report from ResearchAndMarkets...
Consumers pursue a high-quality and multi-store ecosystem and brands are scrambling to provide them with an immersive omnichannel shopping experience.
From California to Cyprus, the devastating scenes of wildfires vividly brought to attention the climate crisis in 2021 and humbled those who continue to talk the talk but don’t...
Addressable TV allows TV to get in on advertising trend that’s come to dominate online advertising. Targeting. Whereas traditional TV advertisers had to make broad assumptions...
Business-to-business marketing is a whole other animal now. Top players in the field have openly embraced digital channels, consumer-esque tactics and an empathetic mindset....
News flash: consumer behaviors have changed. Client asks have changed. And the marketing world, well, it's leaning more heavily into digital than anyone could have expected. These...
Remember when brand loyalists were predictable and, um, loyal? No more. Consumer sentiment seems to change by the day. Customers are impacted by the channels where they consume information...
the ad spend forecast
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