Lib Dem MP Rob Blackie, talks boring politicians and campaign budgets

Lib Dem MP Rob Blackie on why modern politcians are too uninteresting to engage voters, why political budgets fall short and the dangers of social media.

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Scottish MP Pete Wishart on his unexpected political journey, the necessity of truth in political communication and his perspective on the House of Lords

Pete discusses his unexpected journey from a musician to Scotland's longest-serving member of Parliament, the challenges facing the SNP, the dynamics of the upcoming elections, and the future of Perth in the next five years. Don't miss this insightful conversation that goes beyond politics and explores the vibrant spirit of a changing city.

23 mins

Best for Britain boss on Politics for Drummies

Best of Britain CEO Naomi Smith joins Politics for Drummies to talk first past the post, Brexit and why she's looking forward for some old-school campaigning.

32 mins

Rory Sutherland joins Marketing for Drummies Part 2

Rory Sutherland talks brands, Brexit & bacteria in Pt 2 of Politics for Drummies podcast

32 mins

Rory Sutherland joins Politics for Drummies podcast - Part 1

Ogilvy boss Sutherland on why McDonalds is more democratic than elections, dodgy focus groups and political motivations.

30 mins

Do some political marketing campaigns baffle you? Do the marketing messages and tactics of politicians make you scratch your head? With over 40 elections set to occur globally during 2024, we can expect some intense political posturing and campaigning and to bring it all into some perspective, The Drum has launched a new monthly podcast – Politics for Drummies. Key political, marketing and creative figures will join host, Alastair Duncan, to bring some clarity to the marketing of politics in 2024.

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18 Apr

Community marketing 101

In the latest episode of The Drum Network podcast, we tackle community marketing evolution and challenges. Industry experts from MG Empower and Spin emphasize the importance of understanding brand values and audiences in order to foster meaningful connections. Learn how brands can authentically develop and maintain communities through social media strategies, events, and crisis management protocols.

48 mins

28 Mar

TikTok, Spotify and Shazam: what's changed in music marketing

In the latest episode of The Drum Network podcast, industry experts explore the evolving landscape of music marketing. Join Dare Balogun from M&C Saatchi Sports & Entertainment, Kristen Mitchell from Wasserman, Glenn Minerley from Momentum Worldwide and Sara Yazdani from Creativ Strategies as they discuss the impact of digital platforms, social media, and live performances on promoting artists, tracks and brands. Gain valuable insights into measuring success, navigating PR strategies, and the changing dynamics between artists, labels, and fans.

42 mins

Scottish MP Pete Wishart on his unexpected political journey, the necessity of truth in political communication and his perspective on the House of Lords

Pete discusses his unexpected journey from a musician to Scotland's longest-serving member of Parliament, the challenges facing the SNP, the dynamics of the upcoming elections, and the future of Perth in the next five years. Don't miss this insightful conversation that goes beyond politics and explores the vibrant spirit of a changing city.

23 mins

Karin Robinson talks 2024 elections, abortion impact, the role money plays in U.S. elections and Trump's media presence

From managing messaging in the Obama campaign to navigating the challenges of contemporary politics, Karin sheds light on the art of persuasion, the impact of managed communications and the evolving landscape of U.S. elections.

45 mins

Best for Britain boss on Politics for Drummies

Best of Britain CEO Naomi Smith joins Politics for Drummies to talk first past the post, Brexit and why she's looking forward for some old-school campaigning.

32 mins

Rory Sutherland joins Marketing for Drummies Part 2

Rory Sutherland talks brands, Brexit & bacteria in Pt 2 of Politics for Drummies podcast

32 mins

More Episodes

Scottish MP Pete Wishart on his unexpected political journey, the necessity of truth in political communication and his perspective on the House of Lords

Best for Britain boss on Politics for Drummies

Best of Britain CEO Naomi Smith joins Politics for Drummies to talk first past the post, Brexit and why she's looking forward for some old-school campaigning.

Rory Sutherland joins Marketing for Drummies Part 2

Rory Sutherland talks brands, Brexit & bacteria in Pt 2 of Politics for Drummies podcast

Rory Sutherland joins Politics for Drummies podcast - Part 1

Ogilvy boss Sutherland on why McDonalds is more democratic than elections, dodgy focus groups and political motivations.

People are listening to...

Community marketing 101

TikTok, Spotify and Shazam: what's changed in music marketing

Scottish MP Pete Wishart on his unexpected political journey, the necessity of truth in political communication and his perspective on the House of Lords

Karin Robinson talks 2024 elections, abortion impact, the role money plays in U.S. elections and Trump's media presence

From managing messaging in the Obama campaign to navigating the challenges of contemporary politics, Karin sheds light on the art of persuasion, the impact of managed communications and the evolving landscape of U.S. elections.

Best for Britain boss on Politics for Drummies

Best of Britain CEO Naomi Smith joins Politics for Drummies to talk first past the post, Brexit and why she's looking forward for some old-school campaigning.

Rory Sutherland joins Marketing for Drummies Part 2

Rory Sutherland talks brands, Brexit & bacteria in Pt 2 of Politics for Drummies podcast

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