Massively multiplayer: why gamers are the ultimate marketing opportunity | The Drum

All this week on The Drum we've been running our Gaming Deep Dive. Powered by the insights of the gamers among The Drum's journalists and The Drum Network's experts, we've been taking a look at the marketing opportunities around gaming. In this bumper-length episode, The Drum's senior tech reporter Chris Sutcliffe is joined by: • Toni Pizza, senior producer at Jack Morton • Eva Steiner, art director, Ogilvy • Jon Goynshor, SVP, global head of partnerships, VMLY&R Commerce • Rafe Blandford, chief product office, Digitas UK

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The Influence Economy

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