Libresse: Intimawear by Mother

In its first ad for hygiene and health company Libresse, creative agency Mother has launched a campaign aiming to bring awareness to the brand’s period pants titled ‘Intimawear.’

Building on over 40 years of experience with menstrual products, Essity-owned Libresse’s latest campaign is championing a positive culture around periods and positioning itself as a system of support for women.

Instead of all the stresses that come with disposable products like ‘Have I left my tampon in for too long?’ or ‘Are there bloodstains on the sheets?’ the series of films show alternative solutions.