Categories Marketing Agencies Creative Media Sustainability Technology

New tricks

Generative AI and virtual production tools are no longer experiments or gimmicks – they’re commercially viable. Here, we’ll be exploring how creative and digital agencies are integrating these new tools into their work.

Mijdourney shown on a laptop
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08 Mar 2024

4 min read
Top creatives share how they’re grappling with AI use at agencies
Artificial Intelligence
A rendered CG image of Stanley, a sausage dog, pictured against a red background
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05 Feb 2024

6 min read
With dachshund mascot due a refresh, Vitality has turned to a digital canine clone
New tricks
A woman stands in front of a football stadium wearing a black suit.
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14 Dec 2023

5 min read
How Dark Horses used Twise to give virtual Fifa presidency candidate a voice
New tricks
Genesis ad for Sibling Rivalry
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30 Nov 2023

4 min read
Shooting in the Volume helped Sibling Rivalry solve a thorny creative problem
New tricks
A camera in sharp focus, in front of a commercial green screen with trackers
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23 Nov 2023

4 min read
Here’s why virtual production pros are avoiding using Unity on client projects
New tricks
Two men shaking hands in front of a podium
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09 Nov 2023

5 min read
Publicis hopes new Arabic-language AI tool will reverse Anglophone bias in Middle East
Generative AI
A campaign still created using Unreal
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12 Oct 2023

5 min read
This EE gaming campaign was made in matter of weeks – and supercharged by Unreal Engine
New tricks
Adobe Firefly on a screen
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05 Oct 2023

4 min read
Here’s how Ogilvy is putting Adobe’s gen AI tool Firefly to use
New tricks
An image of a web of LEDs, representing a neurla network
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12 Sep 2023

5 min read
Google’s TensorFlow makes machine learning accessible, but is it viable for marketers?
New tricks

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024