Powering agency success in the third wave of digital media

The green room

Many marketers are wrestling with their role in the climate crisis, be it by helping clients embrace greener processes internally or by nudging the public toward more sustainable practices – but the most immediate impact they could make is by hitting net-zero carbon in their media buys. While the industry still struggles to understand the extent of its impact on the environment, agency leaders come together to discuss what they are doing and the steps that ad land must take to ignite real, long-term change to build towards a greener future.

30 mins

DOOH or DOH!

OOH is one the oldest media channels in the marketing playbook, but it continues to stand the test of time. From boundary breaking billboards to high impact contextual moments, we explore the next frontier for OOH media innovation and the data/tech that underpins it.

30 mins

Will the world cup steal Christmas?

We’ve never had a winter world cup before – and it’s in the desert… how can brands activate around the Qatar event at Christmas. How has it impacted schedules, ad pricing and audiences?

26 mins

Strictly data

In an increasingly fragmented digital ecosystem, connecting the dots across different channels is more challenging than ever. At the same time, longstanding approaches are facing increasing scrutiny. How can brand marketers gain a holistic view of their omnichannel campaigns in all regions to truly understand everything from production ROI to diversity and accessibility of their creative assets. How are today’s leading marketers and publishers working toward developing apples-to-apples, cross-platform measurement frameworks built for a privacy-obsessed, rapidly-evolving world?

25 mins

The dollar dash

You’ve got a budget to invest in gaming advertising. Where are you placing those dollars – the metaverse? Mobile apps? In-game? E-sports? Gaming has historically been an ad-free zone – but that’s changing with investment and infrastructure integrating with the most popular titles. In this gamified session, our contestants have a set budget to spend – but how are they splitting it; which environments are they choosing to spend them; and why? We’ll dive into each to spotlight the current and future potential to determine which gaming media investments give brands the most bang for their buck.

30 mins

Nextflix

It’s finally happened, we’ve hit peak Netflix and subscribers are destined to shrink in the short term. Meanwhile, the brand is exploring how to implement advertising. The Drum assembles some wizened figures to explore how the top streamer should adopt ads.

20 mins

Loyalty 3.0 - Rewarding customers for their data

As the story goes, in 1793 a merchant in New Hampshire began the first ever loyalty program by rewarding repeat customers with copper tokens. The tokens could be used towards future purchase. Modern-day frequent flier and credit card programs would follow. Now the loyalty scheme has gone to a whole other level as brands are clamoring to gather as much first party data as possible. While the death date for third party cookies keeps moving, brands know they need to act now and leveraging loyalty is the tactic du jour.

25 mins

After the cookies have crumbled

It’s December 2024. The final cookie has been phased out. Has the entire digital advertising ecosystem crumbled as part of the cookiepocolypse or has it emerged bright and shining into a new privacy-first world? The biggest players across the digital ecosystem step into the future to give us a glimpse of what this new world looks like – and their journey to help marketers navigate there.

30 mins