Sköna is a B2B creative agency specializing in marketing, branding, and design for innovative tech companies. Founded in Silicon Valley in 2003 and with offices in San Francisco and Stockholm, we build brave brands with a blend of Silicon Valley high-tech expertise and Scandinavian sensibility.

We solve tough business problems with strategy, design, and smarts. The result? A kick-start for major growth around a brand people will love.

Radical simplicity for LiveRamp

August 3, 2022 | 1 min read

LiveRamp built a data enablement platform that allows companies and their partners to better connect, control, and activate data, so they can transform customer experiences and generate more valuable business outcomes

Armed with a new brand, LiveRamp called Sköna to apply it to a website that better reflected the principles of who they are.

Challenge

The new website needed to create an optimal, customer-first experience, including simplifying complex ideas and concepts and providing clarity around LiveRamp’s benefits for customers, in keeping with their new brand promise: ‘No Compromises’.

Approach

LiveRamp’s new website needed to embody their brand essence: ‘Radical Simplicity’. We designed the site around a grid system to symbolize flexibility and establish a feeling of interconnectivity, resulting in a single, continuous flow for visitors. Seamless and intuitive UI and UX, including pinning a section of the product on the homepage, contributes to a unified story throughout the site. A significant number of custom elements, including cohesive (but not repetitive) templates, were built and implemented for a tight launch timeline.

Impact

The new website launched just in time for LiveRamp’s summit, RampUp. They were very pleased with the coherent, clutter-free, and customer-centric final product. It was shortlisted for the 2022 Best B2B Website award on awwwards.com.